23 articles tagged with "Campaign Development"
87% say alignment is critical, only 17% do it well. Fix the sales, marketing, and product disconnect with shared KPIs and revenue team thinking.
Stop measuring just CPE. Full-funnel higher ed marketing drives retention, alumni engagement, and lifetime value. Here's how to make the shift.
6 proven marketing strategies to reach nontraditional students who make up 40-75% of today's college population and $400B in revenue.
Empower's Senior Director of Paid Social Bryan O'Loughlin shares award-winning strategies for social media campaigns across CPG, retail, and more.
LPK's Chief Strategy Officer Michael Wintrob shares 20+ years of insights on brand positioning, architecture, and innovation across CPG and more.
VP of Client Services Riley Vollmer shares the essential questions to ask your account team for better brand strategies and business results.
Podcast: Greg Brown from DXC Technology shares how P&G, Pfizer, and Blue Cross use data and insights to drive impactful marketing decisions.
Podcast: Learn what a marketing pulse check is, how to do one, and why you should run them multiple times a year. Free marketing scorecard included.
Podcast: What exactly is a marketing strategy and how do you build one? Learn how to set your marketing team up for success with a clear strategic foundation.