Higher Ed Admissions Ecosystem Checklist | Diagnose System Issues
Is your admissions website broken — or is your ecosystem misaligned? Use this higher ed checklist to diagnose structural, content, tool, and governance issues.
Higher Education
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Higher Education
Why You Should Break Up With Your OPM (And Take Back Control of Your Online Programs)
Tired of OPM contracts draining revenue? Learn how universities are reclaiming control with modular partnerships and first-party data strategies.
Higher Education
Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing
Universities need brand thinking to compete. 5 strategies from consumer marketing to build emotional resonance and stand out to students.
Higher Education
Beyond Enrollment: Why Higher Ed Marketing Needs to Think Beyond Lead Gen
Stop measuring just CPE. Full-funnel higher ed marketing drives retention, alumni engagement, and lifetime value. Here's how to make the shift.
Higher Education
Navigating the State of Media in Higher Education: Trends, Challenges, and Opportunities
2025 higher ed media trends: rising CAC, AI-driven ads, CTV, and short-form video. Actionable strategies to maximize enrollment marketing ROI.
Higher Education
Stop Sending Bad Emails: A Higher Ed Marketer's Guide to Email That Works
Transform your higher ed email marketing with proven strategies to boost open rates, engagement, and student enrollment conversions.
Higher Education
10 Takeaways from UPCEA MEMS 2024 for Higher Ed Marketing in a Changing Landscape
Top 10 insights from UPCEA MEMS 2024 on AI, enrollment cliffs, data strategy, and evolving higher education marketing trends.
Higher Education
Zeroing In on Prospects: Advanced Google Ads Targeting for Colleges
Discover advanced Google Ads targeting strategies for colleges. Expert tips on audience segmentation, smart bidding, and maximizing enrollment ROI.
Higher Education
2025 SEO Best Practices for Higher Education Institutions
Master higher ed SEO in 2025 with strategies for AI content, mobile optimization, local search, and video to boost visibility and enrollment.