Digital Advertising, Marketing Industry News, Podcast

Ep. 2 – WTF is a Marketing Strategy?

In today’s episode we’re going to continue talking about proving marketing value; more specifically what is a marketing strategy, and how to set your team up for success.

 

Resources and links

Interesting Stuff in the Market:

Marvel At Comic-Con 2022: What Phase 5 & 6 Look Like

I AM GROOT! – trailer

Internet Advertising Revenue Report

MarTech’s 2022 Replacement Survey

Amazon is buying primary care tech provider One Medical for $3.9B

Google again delays third-party cookie deprecation

 

Blogs

How to Optimize Your Digital Marketing Strategy for Conversions

What Is Performance? Defining Your KPIs

Strategy, Schmategy? Signs Your Marketing Needs Personas and Buyer Journeys

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