Social Media - Blog - Oodle

Breaking the Barrier to Entry for Influencer Marketing

Influencer marketing isn't just for big brands. Micro-influencers deliver 25x higher engagement at lower costs. Build a scalable strategy today.

Josh • Oct 8, 2025

TikTok ban timeline explained: what advertisers need to know about the January 2025 deadline and how to prepare your media strategy.

Josh • Dec 13, 2024

Oodle is now a TikTok Strategic Partner, unlocking bonus ad spend, free credits, and exclusive advertising features for our clients.

Kendall Schmucker • May 30, 2023

Explore Twitter's evolution under Elon Musk, from Twitter Blue to API changes, and what it means for brands marketing on the platform.

Stephanie Gutierrez • May 19, 2023

TikTok faces congressional scrutiny but isn't going away. Get the latest on data privacy concerns, security measures, and what marketers should do.

Hannah Brown • Apr 5, 2023

Q2 2023 social media trends: shorter video ads win on social, users spend 45 min/day on TikTok and YouTube. Get platform-specific video strategies.

Jeff Radzinski, Jon Bouman, & Tyler Ventrella • Mar 31, 2023

Chrome is phasing out third-party cookies. Learn the difference from first-party cookies and what this privacy shift means for your advertising.

Tom Rupp • Mar 30, 2023

Master social media marketing with the 80/20 rule, content repurposing, smart KPIs, and strategic budgeting. Practical tips to boost your ROI.

Kendall Schmucker • Mar 16, 2023

Empower's Senior Director of Paid Social Bryan O'Loughlin shares award-winning strategies for social media campaigns across CPG, retail, and more.

Oodle • Dec 2, 2022