Why You Should Break Up With Your OPM (And Take Back Control of Your Online Programs) Stuck in an OPM contract that feels more like a ball and chain than a launchpad for success? We hear this a lot. A while back, many universities teamed up with Online… View Post
Why You Should Break Up With Your OPM (And Take Back Control of Your Online Programs) Stuck in an OPM contract that feels more like a ball and chain than a launchpad for success? We hear this a lot. A while back, many universities teamed up with Online… View Post
Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing Higher education marketing has a branding problem. For decades, institutions have followed a predictable playbook: lead with prestige, toss in some ivy-covered buildings, and pepper in a few stats about academic rigor…. View Post
Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing Higher education marketing has a branding problem. For decades, institutions have followed a predictable playbook: lead with prestige, toss in some ivy-covered buildings, and pepper in a few stats about academic rigor…. View Post
Beyond Enrollment: Why Higher Ed Marketing Needs to Think Beyond Lead Gen Enrollment Isn’t Your Endgame For too many universities, marketing ends the moment a student enrolls. Ads run. Applications roll in. Tuition checks get cashed. Mission accomplished, right? Not quite. A tuition deposit… View Post
Beyond Enrollment: Why Higher Ed Marketing Needs to Think Beyond Lead Gen Enrollment Isn’t Your Endgame For too many universities, marketing ends the moment a student enrolls. Ads run. Applications roll in. Tuition checks get cashed. Mission accomplished, right? Not quite. A tuition deposit… View Post
