Ep. 1 - Proving Marketing Value; Every Stage of the Funnel Matters
Podcast: Learn how to prove clear marketing ROI and validate your team's efforts. It's no longer enough to say marketing works - you've got to prove it.
Digital Advertising
Tagged
Campaign Development
23 articles tagged with "Campaign Development"
Digital Advertising
The Top 10 KPIs to Track
Track the right marketing KPIs: revenue attribution, CAC, CLV, ROI, traffic-to-lead ratio, conversion rates, and more for better decisions.
All Posts
5 Ways Web Design Can Drive Sales this Holiday Season
Boost holiday sales with seasonal SEO, gift guide pages, mobile optimization, faster load times, and streamlined checkout experiences.
Digital Advertising
Keeping the Lights on for the New Year
B2B marketing slows during holidays, but don't go dark. Build retargeting pools, run A/B tests, and stay top of mind for Q1 success.
Digital Advertising
Why Full-Funnel Marketing is a Must
Learn why full-funnel marketing drives better results. See how our strategy delivered 809% traffic increase and 430M impressions for UC Online.
Digital Advertising
Why hire a Marketing Agency?
6 compelling reasons to hire a marketing agency: cost savings, efficiency, specialized expertise, trend knowledge, low risk, and scalability.
Digital Advertising
Using Multi-Channel Marketing to Your Advantage During a Pandemic
Single-channel marketing no longer works. Learn why omni-channel strategies across multiple touchpoints are essential for digital success.
Search Engine Marketing
4 Tips to Maximize Your PPC Strategy
Boost your paid search ROI with these 4 expert PPC tips: keyword research, negative keywords, campaign monitoring, and maximizing ad space.
Research & Strategy
Strategy, Schmategy? Signs Your Marketing Needs Personas and Buyer Journeys
7 warning signs your marketing needs personas and buyer journeys—from silent social feeds to clashing sales and marketing teams.