Why you need a marketing strategy (seriously)
Why you need a marketing strategy (seriously) Marketers are doers by nature. We get it….
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How to prove your worth as a marketer
Marketing is tough. It takes oodles of skill, knowledge and hard work to pull off. …
Ep. 2 – WTF is a Marketing Strategy?
In today’s episode we’re going to continue talking about proving marketing value; more specifically what…
How to Tell the Right ROI Story
Do you know the value of your marketing strategies? If your answer is no (or…
What is Multi-Touch Attribution
We all know that a buyer’s journey is not a linear experience. As a result,…
How to Prove the Value of Your Digital Marketing Strategy
3 Steps to Prove the Value of Your Marketing Strategies As a marketing professional, you…
The Top 10 KPIs to Track
How do you measure success? Don Draper of Mad Men said it best – “Success…
What is ROMI?
In the not-so-long-ago and closer-than-you’d-believe past, you knew marketing was working because sales went up…
How to Optimize Your Digital Marketing Strategy for Conversions
Seeing subpar results from your digital marketing campaigns? You’re not alone. According to a 2020…
What Is Performance? Defining Your KPIs
Digital marketers are charged with not only determining a marketing strategy for their clients but…
How to Adjust Your Marketing Strategy Following Apple’s iOS 14.5 Privacy Update
It seems with every new software update Apple rolls out, a bunch of unhappy campers…
Benefits of Each Stage of the Marketing Funnel
No doubt, you’ve heard about the marketing funnel by this point (unless you live under…