Breaking the Barrier to Entry for Influencer Marketing
Influencer marketing isn't just for big brands. Micro-influencers deliver 25x higher engagement at lower costs. Build a scalable strategy today.
Social Media
Tagged
Strategy
34 articles tagged with "Strategy"
Digital Advertising
Doing More with Less: Why Marketing Smarter Beats Marketing Smaller
Going dark costs 2% of revenue per quarter. Learn smart marketing strategies to maximize your budget during economic uncertainty.
Research & Strategy
The Alignment Gap: Why Sales, Marketing & Product Fail to Connect and How to Fix It
87% say alignment is critical, only 17% do it well. Fix the sales, marketing, and product disconnect with shared KPIs and revenue team thinking.
Higher Education
Why You Should Break Up With Your OPM (And Take Back Control of Your Online Programs)
Tired of OPM contracts draining revenue? Learn how universities are reclaiming control with modular partnerships and first-party data strategies.
Higher Education
Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing
Universities need brand thinking to compete. 5 strategies from consumer marketing to build emotional resonance and stand out to students.
Higher Education
Beyond Enrollment: Why Higher Ed Marketing Needs to Think Beyond Lead Gen
Stop measuring just CPE. Full-funnel higher ed marketing drives retention, alumni engagement, and lifetime value. Here's how to make the shift.
Higher Education
Beyond Marketing Attribution: Rethinking Success Metrics in Higher Education
Stop chasing perfect attribution. Learn holistic strategies that measure true higher education marketing success beyond channel credits.
Higher Education
You're Gonna Need a Bigger Funnel
Discover why higher education institutions need to expand their marketing funnel to capture more prospective students effectively.
Digital Advertising
Why you need a marketing strategy (seriously)
Don't skip the strategy. Learn the difference between marketing plans and strategies, plus how research, personas, and brand voice drive better results.