Digital Advertising - Blog - Oodle

Doing More with Less: Why Marketing Smarter Beats Marketing Smaller

Going dark costs 2% of revenue per quarter. Learn smart marketing strategies to maximize your budget during economic uncertainty.

Josh • Jul 31, 2025

Discover how OOH advertising builds brand credibility for universities and complements digital marketing with strategic billboard placement.

Josh • Dec 4, 2024

Oodle wins US Agency Award for Best Integrated Campaign with UC Online, reducing CPL by 23% and exceeding lead goals by 16%.

K. Fant • Jan 5, 2024

Learn how fully-connected digital marketing creates exceptional customer experiences that drive business growth and brand loyalty.

Josh Thompson • Jun 28, 2023

Oodle is now a TikTok Strategic Partner, unlocking bonus ad spend, free credits, and exclusive advertising features for our clients.

Kendall Schmucker • May 30, 2023

Advertising pros reveal their honest take on ads, plus 8 tips to create memorable, trustworthy campaigns that connect with consumers.

Tyler Ventrella • May 30, 2023

Explore Twitter's evolution under Elon Musk, from Twitter Blue to API changes, and what it means for brands marketing on the platform.

Stephanie Gutierrez • May 19, 2023

Oodle wins Best University Online Campaign and Best B2B Website at the 2023 Internet Advertising Competition for UC Online and Savista.

Josh Thompson • May 16, 2023

Data-driven marketing takes time. Learn the 5 key metrics for evaluating campaign data and how to build a compelling data story for stakeholders.

Kyle Lento • May 1, 2023