What’s going on with Google cookies?
Google delayed third-party cookie deprecation again. Oodle experts explain why cookies aren't dying anytime soon and what it means for marketers.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Digital Advertising
Ep. 8 - Building an Organization with Angie Fischer
Podcast: Harvard grad and COO Angie Fischer shares 20+ years of marketing leadership insights on building strong organizations and brand engagement teams.
Digital Advertising
Why is my client micromanaging me?
The #1 reason clients micromanage? They don't trust you yet. Oodle experts explain how to build rapport and earn client confidence in your marketing work.
Digital Advertising
Why you need a marketing strategy (seriously)
Don't skip the strategy. Learn the difference between marketing plans and strategies, plus how research, personas, and brand voice drive better results.
Digital Advertising
Ep. 7 - Thinking Creatively with Josh Thompson
Podcast: VP of Creative Josh Thompson shares how to challenge yourself to think more creatively and recharge your creative energy in a busy digital world.
Digital Advertising
Ep. 6 - Authenticity in the workplace with Dr. Paula Berbeco
Podcast: Dr. Paula Berbeco shares research on workplace authenticity, diversity, and the impact of supervisor relationships on employee performance.
Digital Advertising
Ep. 5 - Working Remote Works
Podcast: How we run a fast-growing digital marketing agency 100% remotely. Real experiences, policies, and trends in remote work - even before the pandemic.
Digital Advertising
Is AI software worth the hype
Oodle experts discuss AI in MarTech: why 90% of AI demos fall flat, when to invest in automation, and how to avoid overpromising vendors.
Digital Advertising
How to prove your worth as a marketer
Struggling to demonstrate marketing ROI? Learn 3 essential tips for proving your value: understand your business, nurture the full funnel, and give it time.