Digital Advertising - Blog - Oodle

Mobile Trends in Q2 2023

Q2 2023 mobile trends: AR growth, QR-launched experiences, Google deprecating GAIDs, and Apple's new DSP. What these shifts mean for advertisers.

Jeff Radzinski, Jon Bouman, & Tyler Ventrella • Apr 17, 2023

TikTok faces congressional scrutiny but isn't going away. Get the latest on data privacy concerns, security measures, and what marketers should do.

Hannah Brown • Apr 5, 2023

Q2 2023 social media trends: shorter video ads win on social, users spend 45 min/day on TikTok and YouTube. Get platform-specific video strategies.

Jeff Radzinski, Jon Bouman, & Tyler Ventrella • Mar 31, 2023

Chrome is phasing out third-party cookies. Learn the difference from first-party cookies and what this privacy shift means for your advertising.

Tom Rupp • Mar 30, 2023

Google Analytics 4 replaces Universal Analytics July 2023. Learn what's changing, how to migrate, and why engagement metrics matter more than ever.

Tom Rupp • Mar 29, 2023

Oodle wins Silver Addy for UC Online's 'Destined for Brilliance' campaign. See the award-winning cross-platform creative that stood out.

Matt Martin • Mar 20, 2023

Master social media marketing with the 80/20 rule, content repurposing, smart KPIs, and strategic budgeting. Practical tips to boost your ROI.

Kendall Schmucker • Mar 16, 2023

Empower's Senior Director of Paid Social Bryan O'Loughlin shares award-winning strategies for social media campaigns across CPG, retail, and more.

Oodle • Dec 2, 2022

LPK's Chief Strategy Officer Michael Wintrob shares 20+ years of insights on brand positioning, architecture, and innovation across CPG and more.

Oodle • Nov 24, 2022