What is ROMI?
ROMI (Return on Marketing Investment) proves your marketing works. Learn the formula, what makes a good ratio, and how to track it.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Digital Advertising
How to Use LinkedIn's Business Page Analytics Tools
Unlock LinkedIn's free analytics for your business page. Track follower demographics, visitor data, post performance, and competitors.
Digital Advertising
Proving the Value of Digital Marketing
Customer acquisition has shifted digital. Download our guide to prove marketing value and fund the digital experiences your buyers expect.
Digital Advertising
Keeping the Lights on for the New Year
B2B marketing slows during holidays, but don't go dark. Build retargeting pools, run A/B tests, and stay top of mind for Q1 success.
Digital Advertising
9 Tips that Guarantee a Successful A/B Test for Your Next Campaign
Get our A/B testing checklist to pinpoint what works in your campaigns. Download tips to isolate variables and maximize ad performance.
Digital Advertising
How To Track Without Cookies
Third-party cookies are disappearing. Explore alternatives like Google FLoC, server-side tracking, and unified IDs for cookieless future.
Digital Advertising
How to Optimize Your Digital Marketing Strategy for Conversions
Boost conversion rates with dedicated landing pages, optimized UX, full-funnel content, smart lead forms, and strategic gated content.
Digital Advertising
Privacy is Personal
GDPR, CCPA, and iOS 14 are changing digital advertising. Learn how marketers can adapt targeting strategies while respecting privacy.
Digital Advertising
Testing 1, 2, 3
Why A/B testing your ads is essential for campaign success. Test placements, formats, keywords, and demographics to optimize results.