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Insights & Ideas

The Oodle Blog

Thoughts on digital marketing, advertising strategy, and building brands that connect.

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Why Full-Funnel Marketing is a Must
Digital Advertising

Why Full-Funnel Marketing is a Must

Learn why full-funnel marketing drives better results. See how our strategy delivered 809% traffic increase and 430M impressions for UC Online.

Oodle • Jan 26, 2021
Why hire a Marketing Agency?
Digital Advertising

Why hire a Marketing Agency?

6 compelling reasons to hire a marketing agency: cost savings, efficiency, specialized expertise, trend knowledge, low risk, and scalability.

Oodle • Dec 3, 2020
How Programmatic Advertising Can Be a Powerful Addition to Your Marketing Strategy
Digital Advertising

How Programmatic Advertising Can Be a Powerful Addition to Your Marketing Strategy

Discover how programmatic advertising delivers better targeting, cost efficiency, and 30% lower CPMs. Learn the tactics that boost ROI.

Celie Harlan • Oct 23, 2020
Using Multi-Channel Marketing to Your Advantage During a Pandemic
Digital Advertising

Using Multi-Channel Marketing to Your Advantage During a Pandemic

Single-channel marketing no longer works. Learn why omni-channel strategies across multiple touchpoints are essential for digital success.

Celie Harlan • Oct 21, 2020
Is Your Brand on Facebook Live? Why Now's the Time to Go Live
Digital Advertising

Is Your Brand on Facebook Live? Why Now's the Time to Go Live

Facebook Live boosted our client's organic reach by 1,416%. Learn tips for audio, video stability, and engaging live content.

Karilynn Galiotos • Sep 5, 2017
Turn Facebook Fans into Moolah-spending Customers? Yep, It Can Be Done.
Digital Advertising

Turn Facebook Fans into Moolah-spending Customers? Yep, It Can Be Done.

Learn how to convert Facebook followers into paying customers using proven buyer's journey strategies and social media tactics.

Sharon Hurley Hall • Nov 4, 2016
Remarkable Remarketing: Increase Conversions. Turn Bounces into Qualified Leads.
Digital Advertising

Remarkable Remarketing: Increase Conversions. Turn Bounces into Qualified Leads.

Remarketed users are 70% more likely to convert. Learn remarketing strategies, best practices, and stats to boost your digital ROI.

Eric House • Jun 14, 2016
5 Content Marketing Metrics You've Never Heard Of
Digital Advertising

5 Content Marketing Metrics You've Never Heard Of

Go beyond pageviews with these content marketing metrics: Direct Visitor Rate, Return Visitor Rate, One Metric, and Brand Lift surveys.

John Crenshaw • May 27, 2016
YouTube vs. Tv: Which Is More Engaging?
Digital Advertising

YouTube vs. Tv: Which Is More Engaging?

YouTube is 28% more engaging than TV according to research. Learn why advertisers are shifting budgets and how to reach cord-cutters.

Trevor Keating • Apr 6, 2016
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