Back to Normal...ish
Post-COVID marketing strategies that work: stay digital, invest in research, focus on current customers, and go multi-channel.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Digital Advertising
What Is Performance? Defining Your KPIs
Define the right KPIs for your digital marketing campaigns. Learn to align business objectives with measurable benchmarks for success.
Digital Advertising
What Does Success Look Like?
Learn how to measure digital marketing success using KPIs across paid search, social, and programmatic. Set goals and track what matters.
Digital Advertising
Connected TV - What You Need To Know About CTV
Connected TV advertising is booming as viewers cut the cord. Learn the latest CTV stats, targeting benefits, and real campaign results.
Digital Advertising
Digital Advertising Bounty Hunters
How GDPR, iOS 14.5, and cookie changes are reshaping digital advertising. Learn how marketers are adapting to the new privacy landscape.
Digital Advertising
First Foray into Digital Marketing
New to digital marketing? Start with paid search and landing pages for quick ROI. Learn where you fall on the sophistication spectrum.
Digital Advertising
Increase Your Audience Reach
Expand your digital marketing reach with paid social, buyer personas, website redesign, and retargeting to capture higher-funnel prospects.
Digital Advertising
The Value of A/B Testing
Master A/B testing to optimize your marketing campaigns. Learn what to test, key considerations, and 6 steps to find your winning variations.
Digital Advertising
How Account-Based Marketing Works
Account-based marketing can boost ROI by 97%. Learn the 5 key steps to implement ABM and target high-value B2B accounts effectively.