What Is Performance? Defining Your KPIs
Define the right KPIs for your digital marketing campaigns. Learn to align business objectives with measurable benchmarks for success.
Digital Advertising
Tagged
Strategy
34 articles tagged with "Strategy"
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Benefits of Each Stage of the Marketing Funnel
Understand the marketing funnel from awareness to retention. Learn which digital tactics work best at each stage to convert and keep customers.
Marketing Industry News
Current State of Digital Marketing & Advertising
iOS 14.5 and cookie changes are disrupting digital advertising. See how the industry is adapting and what it means for your marketing strategy.
Digital Advertising
First Foray into Digital Marketing
New to digital marketing? Start with paid search and landing pages for quick ROI. Learn where you fall on the sophistication spectrum.
Digital Advertising
How Account-Based Marketing Works
Account-based marketing can boost ROI by 97%. Learn the 5 key steps to implement ABM and target high-value B2B accounts effectively.
Digital Advertising
How Programmatic Advertising Can Be a Powerful Addition to Your Marketing Strategy
Discover how programmatic advertising delivers better targeting, cost efficiency, and 30% lower CPMs. Learn the tactics that boost ROI.
Search Engine Marketing
4 Tips to Maximize Your PPC Strategy
Boost your paid search ROI with these 4 expert PPC tips: keyword research, negative keywords, campaign monitoring, and maximizing ad space.
Research & Strategy
Strategy, Schmategy? Signs Your Marketing Needs Personas and Buyer Journeys
7 warning signs your marketing needs personas and buyer journeys—from silent social feeds to clashing sales and marketing teams.
Research & Strategy
How to #Win on Social with Kickass Customer Service
Master social media customer service with tips on response times, engagement tactics, and protecting your brand reputation.