Strategy - Blog - Oodle

What is ROMI?

ROMI (Return on Marketing Investment) proves your marketing works. Learn the formula, what makes a good ratio, and how to track it.

Seth Arnold • Jan 26, 2022

Boost conversion rates with dedicated landing pages, optimized UX, full-funnel content, smart lead forms, and strategic gated content.

Celie Harlan • Oct 20, 2021

Apple's iOS 14.5 changes ad tracking forever. Learn how ATT impacts your campaigns and discover strategies to reach your audience.

Hannah Brown • Jun 15, 2021

Define the right KPIs for your digital marketing campaigns. Learn to align business objectives with measurable benchmarks for success.

Josh Thompson • Jun 15, 2021

Understand the marketing funnel from awareness to retention. Learn which digital tactics work best at each stage to convert and keep customers.

Celie Harlan • May 7, 2021

iOS 14.5 and cookie changes are disrupting digital advertising. See how the industry is adapting and what it means for your marketing strategy.

Ben Nusekabel • May 7, 2021

New to digital marketing? Start with paid search and landing pages for quick ROI. Learn where you fall on the sophistication spectrum.

James Taylor • Apr 8, 2021

Account-based marketing can boost ROI by 97%. Learn the 5 key steps to implement ABM and target high-value B2B accounts effectively.

Carolann Crittenden • Feb 3, 2021

Discover how programmatic advertising delivers better targeting, cost efficiency, and 30% lower CPMs. Learn the tactics that boost ROI.

Celie Harlan • Oct 23, 2020