Ep. 2 - WTF is a Marketing Strategy?
Podcast: What exactly is a marketing strategy and how do you build one? Learn how to set your marketing team up for success with a clear strategic foundation.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Digital Advertising
Ep. 1 - Proving Marketing Value; Every Stage of the Funnel Matters
Podcast: Learn how to prove clear marketing ROI and validate your team's efforts. It's no longer enough to say marketing works - you've got to prove it.
Digital Advertising
8 Reasons to Hire a Centralized Marketing Agency
Stop juggling multiple vendors. See why one full-service marketing agency delivers better efficiency, creativity, and ROI than piecemeal solutions.
Digital Advertising
What is Multi-Touch Attribution
Discover 6 multi-touch attribution models to track which marketing touchpoints drive conversions. Learn how to measure impact across your entire funnel.
Digital Advertising
How to Tell the Right ROI Story
Learn how to measure and communicate marketing ROI beyond just dollars. Track the right metrics for your business model to prove campaign value.
Digital Advertising
How to Prove the Value of Your Digital Marketing Strategy
Prove marketing ROI to stakeholders in 3 steps: set measurable goals, track performance at each funnel stage, and demonstrate results.
Digital Advertising
The Top 10 KPIs to Track
Track the right marketing KPIs: revenue attribution, CAC, CLV, ROI, traffic-to-lead ratio, conversion rates, and more for better decisions.
Digital Advertising
What is ROMI?
ROMI (Return on Marketing Investment) proves your marketing works. Learn the formula, what makes a good ratio, and how to track it.
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5 Ways Web Design Can Drive Sales this Holiday Season
Boost holiday sales with seasonal SEO, gift guide pages, mobile optimization, faster load times, and streamlined checkout experiences.