The Top 10 KPIs to Track
Track the right marketing KPIs: revenue attribution, CAC, CLV, ROI, traffic-to-lead ratio, conversion rates, and more for better decisions.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Digital Advertising
What is ROMI?
ROMI (Return on Marketing Investment) proves your marketing works. Learn the formula, what makes a good ratio, and how to track it.
B2B
7 Tips for Creating Clickable Content
Create content that gets clicks: storytelling, relevant info, platform-tailored posts, buyer personas, catchy headlines, and SEO optimization.
Digital Advertising
Proving the Value of Digital Marketing
Customer acquisition has shifted digital. Download our guide to prove marketing value and fund the digital experiences your buyers expect.
Digital Advertising
How to Use LinkedIn's Business Page Analytics Tools
Unlock LinkedIn's free analytics for your business page. Track follower demographics, visitor data, post performance, and competitors.
All Posts
5 Ways Web Design Can Drive Sales this Holiday Season
Boost holiday sales with seasonal SEO, gift guide pages, mobile optimization, faster load times, and streamlined checkout experiences.
Digital Advertising
Keeping the Lights on for the New Year
B2B marketing slows during holidays, but don't go dark. Build retargeting pools, run A/B tests, and stay top of mind for Q1 success.
Digital Advertising
9 Tips that Guarantee a Successful A/B Test for Your Next Campaign
Get our A/B testing checklist to pinpoint what works in your campaigns. Download tips to isolate variables and maximize ad performance.
Digital Advertising
How To Track Without Cookies
Third-party cookies are disappearing. Explore alternatives like Google FLoC, server-side tracking, and unified IDs for cookieless future.