How To Track Without Cookies
Third-party cookies are disappearing. Explore alternatives like Google FLoC, server-side tracking, and unified IDs for cookieless future.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Digital Advertising
How to Optimize Your Digital Marketing Strategy for Conversions
Boost conversion rates with dedicated landing pages, optimized UX, full-funnel content, smart lead forms, and strategic gated content.
Web Design & Development
5 Web Design Trends to Follow into 2022
Stay ahead with these web design trends: progressive lead forms, clear CTAs, streamlined navigation, voice search optimization, and speed.
Digital Advertising
Privacy is Personal
GDPR, CCPA, and iOS 14 are changing digital advertising. Learn how marketers can adapt targeting strategies while respecting privacy.
Digital Advertising
Testing 1, 2, 3
Why A/B testing your ads is essential for campaign success. Test placements, formats, keywords, and demographics to optimize results.
Digital Advertising
Back to Normal...ish
Post-COVID marketing strategies that work: stay digital, invest in research, focus on current customers, and go multi-channel.
Marketing Industry News
How to Adjust Your Marketing Strategy Following Apple's iOS 14.5 Privacy Update
Apple's iOS 14.5 changes ad tracking forever. Learn how ATT impacts your campaigns and discover strategies to reach your audience.
Digital Advertising
What Is Performance? Defining Your KPIs
Define the right KPIs for your digital marketing campaigns. Learn to align business objectives with measurable benchmarks for success.
Marketing Industry News
Is Facebook Listening to You?
No, Facebook isn't using your microphone. Discover how algorithms actually target you using demographics, location, and browsing data.