Testing 1, 2, 3
Why A/B testing your ads is essential for campaign success. Test placements, formats, keywords, and demographics to optimize results.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Digital Advertising
Back to Normal...ish
Post-COVID marketing strategies that work: stay digital, invest in research, focus on current customers, and go multi-channel.
Marketing Industry News
How to Adjust Your Marketing Strategy Following Apple's iOS 14.5 Privacy Update
Apple's iOS 14.5 changes ad tracking forever. Learn how ATT impacts your campaigns and discover strategies to reach your audience.
Marketing Industry News
Is Facebook Listening to You?
No, Facebook isn't using your microphone. Discover how algorithms actually target you using demographics, location, and browsing data.
Digital Advertising
What Is Performance? Defining Your KPIs
Define the right KPIs for your digital marketing campaigns. Learn to align business objectives with measurable benchmarks for success.
Marketing Industry News
Apple's WWDC 2021: Takeaways from the Oodle Team
Our team's take on WWDC 2021: digital wallet IDs, on-device Siri, health data sharing, Private Relay, and FaceTime for Android and PC.
Digital Advertising
What Does Success Look Like?
Learn how to measure digital marketing success using KPIs across paid search, social, and programmatic. Set goals and track what matters.
Digital Advertising
Connected TV - What You Need To Know About CTV
Connected TV advertising is booming as viewers cut the cord. Learn the latest CTV stats, targeting benefits, and real campaign results.
All Posts
Benefits of Each Stage of the Marketing Funnel
Understand the marketing funnel from awareness to retention. Learn which digital tactics work best at each stage to convert and keep customers.