Benefits of Each Stage of the Marketing Funnel
Understand the marketing funnel from awareness to retention. Learn which digital tactics work best at each stage to convert and keep customers.
All Posts
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Marketing Industry News
Current State of Digital Marketing & Advertising
iOS 14.5 and cookie changes are disrupting digital advertising. See how the industry is adapting and what it means for your marketing strategy.
Digital Advertising
Digital Advertising Bounty Hunters
How GDPR, iOS 14.5, and cookie changes are reshaping digital advertising. Learn how marketers are adapting to the new privacy landscape.
News
We are Advertising Award Winners!
Oodle wins 8 marketing awards for UC Online campaigns, including Best Integrated Ad Campaign and Best Social Media Campaign from the IAC.
Digital Advertising
First Foray into Digital Marketing
New to digital marketing? Start with paid search and landing pages for quick ROI. Learn where you fall on the sophistication spectrum.
Digital Advertising
Increase Your Audience Reach
Expand your digital marketing reach with paid social, buyer personas, website redesign, and retargeting to capture higher-funnel prospects.
Digital Advertising
The Value of A/B Testing
Master A/B testing to optimize your marketing campaigns. Learn what to test, key considerations, and 6 steps to find your winning variations.
Web Design & Development
Designing for the User: Why Design Isn't About You
Great UX drives conversions. Learn how user personas, information architecture, and page structure create websites that meet user expectations.
Digital Advertising
How Account-Based Marketing Works
Account-based marketing can boost ROI by 97%. Learn the 5 key steps to implement ABM and target high-value B2B accounts effectively.