How do I get my client to draw better conclusions from reports and dashboards?
Transform data dumps into compelling stories. Learn why storytelling is the key to helping clients understand marketing reports and dashboards.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Digital Advertising
How should I use gated content on my website?
Why gated content may be hurting your marketing. Learn why being helpful and sharing information freely builds stronger customer relationships.
Digital Advertising
Remote work works
Oodle went remote before 2020. Here's what we learned about making the switch, offering the right perks, and writing clear remote work policies.
Digital Advertising
Why do employers fight remote work?
Fear and outdated leadership styles drive resistance to remote work. Data shows remote employees are more productive despite employer concerns.
Digital Advertising
How can I get ahead of larger or recurring projects?
Learn how to plan and manage larger marketing projects with the right tools and governance. Expert tips for staying ahead of recurring work.
Digital Advertising
Ep. 9 - Using Data to Make Marketing Decisions with Greg Brown
Podcast: Greg Brown from DXC Technology shares how P&G, Pfizer, and Blue Cross use data and insights to drive impactful marketing decisions.
Digital Advertising
What’s going on with Google cookies?
Google delayed third-party cookie deprecation again. Oodle experts explain why cookies aren't dying anytime soon and what it means for marketers.
Digital Advertising
Ep. 8 - Building an Organization with Angie Fischer
Podcast: Harvard grad and COO Angie Fischer shares 20+ years of marketing leadership insights on building strong organizations and brand engagement teams.
Digital Advertising
Why is my client micromanaging me?
The #1 reason clients micromanage? They don't trust you yet. Oodle experts explain how to build rapport and earn client confidence in your marketing work.