20 articles tagged with "ROI"
87% say alignment is critical, only 17% do it well. Fix the sales, marketing, and product disconnect with shared KPIs and revenue team thinking.
Tired of OPM contracts draining revenue? Learn how universities are reclaiming control with modular partnerships and first-party data strategies.
Why chasing ROAS kills long-term growth. Learn to balance performance marketing with brand building for sustainable business results.
Discover advanced Google Ads targeting strategies for colleges. Expert tips on audience segmentation, smart bidding, and maximizing enrollment ROI.
Stop chasing perfect attribution. Learn holistic strategies that measure true higher education marketing success beyond channel credits.
Move beyond revenue metrics. Learn which KPIs truly measure higher education marketing success and drive enrollment growth.
Struggling to demonstrate marketing ROI? Learn 3 essential tips for proving your value: understand your business, nurture the full funnel, and give it time.
Learn how to measure and communicate marketing ROI beyond just dollars. Track the right metrics for your business model to prove campaign value.
Prove marketing ROI to stakeholders in 3 steps: set measurable goals, track performance at each funnel stage, and demonstrate results.