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Cracking the ROI Code: Measure What Matters in Higher Education Marketing

Cracking the ROI Code: Measure What Matters in Higher Education Marketing Imagine skyrocketing to become…

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How to prove your worth as a marketer

Marketing is tough. It takes oodles of skill, knowledge and hard work to pull off. …

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How to Tell the Right ROI Story

Do you know the value of your marketing strategies? If your answer is no (or…

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The Top 10 KPIs to Track

How do you measure success? Don Draper of Mad Men said it best – “Success…

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How to Prove the Value of Your Digital Marketing Strategy

3 Steps to Prove the Value of Your Marketing Strategies As a marketing professional, you…

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What is ROMI?

In the not-so-long-ago and closer-than-you’d-believe past, you knew marketing was working because sales went up…

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Proving the Value of Digital Marketing

Spurred by COVID, customer acquisition is shifting to being mostly digital, where the majority of…

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What Is Performance? Defining Your KPIs

Digital marketers are charged with not only determining a marketing strategy for their clients but…

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What Does Success Look Like?

Success is achieved when an individual or team has accomplished their goals. But in the…

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Why Full-Funnel Marketing is a Must

In a world of internet, smart phones, and AI marketing, the buyer’s journey is no…

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Why hire a Marketing Agency?

Not seeing the results you want from your current marketing efforts? Hearing crickets instead of…

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4 Tips to Maximize Your PPC Strategy

Running paid search campaigns can sometimes be overwhelming. It can seem like you can never…

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