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Tagged

ROI

20 articles tagged with "ROI"

All Posts Influencer Influencer Marketing Social Media Strategy Digital Advertising Campaign Development ROI Higher Education Creative and Brand Development AI
5 Content Marketing Metrics You've Never Heard Of
Digital Advertising

5 Content Marketing Metrics You've Never Heard Of

Go beyond pageviews with these content marketing metrics: Direct Visitor Rate, Return Visitor Rate, One Metric, and Brand Lift surveys.

John Crenshaw • May 27, 2016
Pitch the Right Idea.
Research & Strategy

Pitch the Right Idea.

Why agencies should push back on client requests to deliver what they actually need. Build trust, boost morale, and grow revenue.

Greg Brown • Nov 30, 2015
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