Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing
Universities need brand thinking to compete. 5 strategies from consumer marketing to build emotional resonance and stand out to students.
Higher Education
Tagged
Creative and Brand Development
15 articles tagged with "Creative and Brand Development"
Higher Education
Crafting a College Brand That Students Will Love
Build a compelling college brand with authenticity, inclusivity, and engagement strategies that attract students in a competitive market.
Higher Education
Lights, Camera, Enrollment: Using Video To Boost Higher Ed Marketing
6 video marketing strategies for higher education that boost engagement by 1,200% and drive enrollment through authentic storytelling.
Digital Advertising
Ep. 12 - We're Trending on Social with Bryan O'Loughlin
Empower's Senior Director of Paid Social Bryan O'Loughlin shares award-winning strategies for social media campaigns across CPG, retail, and more.
Digital Advertising
Ep. 11 - Brand and Organizational Innovation with Michael Wintrob
LPK's Chief Strategy Officer Michael Wintrob shares 20+ years of insights on brand positioning, architecture, and innovation across CPG and more.
Digital Advertising
Ep. 10 - Everything You Should Ask Your Account Team with Riley Vollmer
VP of Client Services Riley Vollmer shares the essential questions to ask your account team for better brand strategies and business results.
Digital Advertising
Ep. 9 - Using Data to Make Marketing Decisions with Greg Brown
Podcast: Greg Brown from DXC Technology shares how P&G, Pfizer, and Blue Cross use data and insights to drive impactful marketing decisions.
Digital Advertising
Ep. 8 - Building an Organization with Angie Fischer
Podcast: Harvard grad and COO Angie Fischer shares 20+ years of marketing leadership insights on building strong organizations and brand engagement teams.
Digital Advertising
Ep. 7 - Thinking Creatively with Josh Thompson
Podcast: VP of Creative Josh Thompson shares how to challenge yourself to think more creatively and recharge your creative energy in a busy digital world.