The Ultimate YouTube Advertising Guide
BY THE NUMBERS YouTube is one of the largest search engines, second only to its…
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Privacy is Personal
From the disappearance of cookies to the introduction of the EU’s GDPR, the California Consumer…
Testing 1, 2, 3
We see the results of testing everywhere we go. Your car? Tests were made to…
Back to Normal…ish
COVID-19 forced businesses large and small to think outside the box and move to a…
How to Adjust Your Marketing Strategy Following Apple’s iOS 14.5 Privacy Update
It seems with every new software update Apple rolls out, a bunch of unhappy campers…
Is Facebook Listening to You?
Picture this: It’s an average morning, you’re minding your own business, brushing your teeth and…
What Is Performance? Defining Your KPIs
Digital marketers are charged with not only determining a marketing strategy for their clients but…
Apple’s WWDC 2021: Takeaways from the Oodle Team
Apple announced a lot of new features and innovations across their operating systems, and the…
What Does Success Look Like?
Success is achieved when an individual or team has accomplished their goals. But in the…
Connected TV – What You Need To Know About CTV
Netflix, Hulu, HBO Max, Disney Plus. The streaming platform options just continue to grow. As…
Benefits of Each Stage of the Marketing Funnel
No doubt, you’ve heard about the marketing funnel by this point (unless you live under…
Current State of Digital Marketing & Advertising
We as advertisers get annoyed by advertising about advertising, but we understand why we were…
Digital Advertising Bounty Hunters
Early in season one of The Mandalorian, the titular character is given a fragment of…