Ep. 11 - Brand and Organizational Innovation with Michael Wintrob
LPK's Chief Strategy Officer Michael Wintrob shares 20+ years of insights on brand positioning, architecture, and innovation across CPG and more.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Digital Advertising
Does your marketing suck?
Time for a marketing pulse check. Learn how to step back, assess what's working, and realign with your goals. Free pulse-check tool included.
Digital Advertising
Ep. 10 - Everything You Should Ask Your Account Team with Riley Vollmer
VP of Client Services Riley Vollmer shares the essential questions to ask your account team for better brand strategies and business results.
Digital Advertising
How do I get my client to draw better conclusions from reports and dashboards?
Transform data dumps into compelling stories. Learn why storytelling is the key to helping clients understand marketing reports and dashboards.
Digital Advertising
Eight steps to bullet-proof your website project
Oodle's proven 8-step website process: from discovery to deployment. Don't skip steps - learn why testing and content planning make or break your project.
Digital Advertising
How should I use gated content on my website?
Why gated content may be hurting your marketing. Learn why being helpful and sharing information freely builds stronger customer relationships.
Digital Advertising
How can I get ahead of larger or recurring projects?
Learn how to plan and manage larger marketing projects with the right tools and governance. Expert tips for staying ahead of recurring work.
Digital Advertising
Why do employers fight remote work?
Fear and outdated leadership styles drive resistance to remote work. Data shows remote employees are more productive despite employer concerns.
Digital Advertising
Remote work works
Oodle went remote before 2020. Here's what we learned about making the switch, offering the right perks, and writing clear remote work policies.