Beyond Marketing Attribution: Rethinking Success Metrics in Higher Education
Stop chasing perfect attribution. Learn holistic strategies that measure true higher education marketing success beyond channel credits.
Higher Education
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Higher Education
Lights, Camera, Enrollment: Using Video To Boost Higher Ed Marketing
6 video marketing strategies for higher education that boost engagement by 1,200% and drive enrollment through authentic storytelling.
Higher Education
Crafting a College Brand That Students Will Love
Build a compelling college brand with authenticity, inclusivity, and engagement strategies that attract students in a competitive market.
Digital Advertising
Out-of-Home Advertising: Driving Awareness for Higher Education Institutions
Discover how OOH advertising builds brand credibility for universities and complements digital marketing with strategic billboard placement.
Higher Education
Cracking the ROI Code: Measure What Matters in Higher Education Marketing
Move beyond revenue metrics. Learn which KPIs truly measure higher education marketing success and drive enrollment growth.
Higher Education
Mobile Magic: Why Your Higher Ed Website Needs To Be Mobile-Friendly
With 96% of users on mobile, learn why mobile optimization is critical for higher ed websites and how to avoid losing prospective students.
Higher Education
Why Choose Us? Marketing The Unique Benefits Of Your Institution
Stand out among 5,300+ colleges by crafting a unique value proposition that resonates with prospective students and drives enrollment.
Higher Education
Breaking The Mold: Marketing To Nontraditional Students
6 proven marketing strategies to reach nontraditional students who make up 40-75% of today's college population and $400B in revenue.
Higher Education
How To Scale Lead Management for Growing Institutions
Scale your higher education lead management with CRM systems, lead nurturing strategies, and best practices that convert prospects.