Doing More with Less: Why Marketing Smarter Beats Marketing Smaller
Going dark costs 2% of revenue per quarter. Learn smart marketing strategies to maximize your budget during economic uncertainty.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Research & Strategy
The Alignment Gap: Why Sales, Marketing & Product Fail to Connect and How to Fix It
87% say alignment is critical, only 17% do it well. Fix the sales, marketing, and product disconnect with shared KPIs and revenue team thinking.
Higher Education
Why You Should Break Up With Your OPM (And Take Back Control of Your Online Programs)
Tired of OPM contracts draining revenue? Learn how universities are reclaiming control with modular partnerships and first-party data strategies.
Higher Education
Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing
Universities need brand thinking to compete. 5 strategies from consumer marketing to build emotional resonance and stand out to students.
Higher Education
Beyond Enrollment: Why Higher Ed Marketing Needs to Think Beyond Lead Gen
Stop measuring just CPE. Full-funnel higher ed marketing drives retention, alumni engagement, and lifetime value. Here's how to make the shift.
WhatsApp Opens to Ads — Here's What Brands Need to Know
Meta introduces ads on WhatsApp. Learn about new ad placements, targeting options, user sentiment, and how brands should approach this channel.
Marketing
Rebuilding Brand Loyalty in an AI-Driven World
AI commoditized customer experience. Learn how human-first marketing, authentic storytelling, and brand values rebuild loyalty in the AI era.
Consumer Goods
Beyond the Shelf: How Legacy CPG Brands Can Win in the Digital-First Era
Legacy CPG brands: shift from shelf space to digital presence. Learn DTC strategies, social media tactics, and omnichannel approaches that work.
Marketing
The Performance Marketing Trap
Why chasing ROAS kills long-term growth. Learn to balance performance marketing with brand building for sustainable business results.