The Performance Marketing Trap
Why chasing ROAS kills long-term growth. Learn to balance performance marketing with brand building for sustainable business results.
Marketing
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Higher Education
Navigating the State of Media in Higher Education: Trends, Challenges, and Opportunities
2025 higher ed media trends: rising CAC, AI-driven ads, CTV, and short-form video. Actionable strategies to maximize enrollment marketing ROI.
Paid Search
How AI is Impacting Your Search Marketing Playbook (And What to Do About It)
AI is changing search marketing. Learn how to adapt your paid and organic strategies for longer queries, AI overviews, and smarter bidding.
Marketing Industry News
From Ban to Back Again: What's Next for TikTok Advertising?
TikTok's ban lasted just hours before the 75-day extension. Here's what advertisers should know about the uncertain future of TikTok marketing.
Marketing Industry News
State of TikTok 2024: Impending Ban
TikTok ban timeline explained: what advertisers need to know about the January 2025 deadline and how to prepare your media strategy.
Higher Education
Stop Sending Bad Emails: A Higher Ed Marketer's Guide to Email That Works
Transform your higher ed email marketing with proven strategies to boost open rates, engagement, and student enrollment conversions.
Higher Education
10 Takeaways from UPCEA MEMS 2024 for Higher Ed Marketing in a Changing Landscape
Top 10 insights from UPCEA MEMS 2024 on AI, enrollment cliffs, data strategy, and evolving higher education marketing trends.
Higher Education
2025 SEO Best Practices for Higher Education Institutions
Master higher ed SEO in 2025 with strategies for AI content, mobile optimization, local search, and video to boost visibility and enrollment.
Higher Education
Zeroing In on Prospects: Advanced Google Ads Targeting for Colleges
Discover advanced Google Ads targeting strategies for colleges. Expert tips on audience segmentation, smart bidding, and maximizing enrollment ROI.