What’s going on with Google cookies?
Google delayed third-party cookie deprecation again. Oodle experts explain why cookies aren't dying anytime soon and what it means for marketers.
Digital Advertising
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Digital Advertising
62 articles tagged with "Digital Advertising"
Digital Advertising
Why is my client micromanaging me?
The #1 reason clients micromanage? They don't trust you yet. Oodle experts explain how to build rapport and earn client confidence in your marketing work.
Digital Advertising
Ep. 1 - Proving Marketing Value; Every Stage of the Funnel Matters
Podcast: Learn how to prove clear marketing ROI and validate your team's efforts. It's no longer enough to say marketing works - you've got to prove it.
Digital Advertising
8 Reasons to Hire a Centralized Marketing Agency
Stop juggling multiple vendors. See why one full-service marketing agency delivers better efficiency, creativity, and ROI than piecemeal solutions.
Digital Advertising
What is Multi-Touch Attribution
Discover 6 multi-touch attribution models to track which marketing touchpoints drive conversions. Learn how to measure impact across your entire funnel.
Digital Advertising
What is ROMI?
ROMI (Return on Marketing Investment) proves your marketing works. Learn the formula, what makes a good ratio, and how to track it.
B2B
7 Tips for Creating Clickable Content
Create content that gets clicks: storytelling, relevant info, platform-tailored posts, buyer personas, catchy headlines, and SEO optimization.
Digital Advertising
Proving the Value of Digital Marketing
Customer acquisition has shifted digital. Download our guide to prove marketing value and fund the digital experiences your buyers expect.
Digital Advertising
Keeping the Lights on for the New Year
B2B marketing slows during holidays, but don't go dark. Build retargeting pools, run A/B tests, and stay top of mind for Q1 success.