Zeroing In on Prospects: Advanced Google Ads Targeting for Colleges
Discover advanced Google Ads targeting strategies for colleges. Expert tips on audience segmentation, smart bidding, and maximizing enrollment ROI.
Higher Education
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Higher Education
Top Student Recruitment Strategies for Higher Ed Success
6 proven student recruitment strategies for higher ed: align marketing with recruitment, use data-driven targeting, and leverage authentic content.
Higher Education
Beyond Marketing Attribution: Rethinking Success Metrics in Higher Education
Stop chasing perfect attribution. Learn holistic strategies that measure true higher education marketing success beyond channel credits.
Higher Education
Lights, Camera, Enrollment: Using Video To Boost Higher Ed Marketing
6 video marketing strategies for higher education that boost engagement by 1,200% and drive enrollment through authentic storytelling.
Higher Education
Crafting a College Brand That Students Will Love
Build a compelling college brand with authenticity, inclusivity, and engagement strategies that attract students in a competitive market.
Higher Education
Cracking the ROI Code: Measure What Matters in Higher Education Marketing
Move beyond revenue metrics. Learn which KPIs truly measure higher education marketing success and drive enrollment growth.
Higher Education
Mobile Magic: Why Your Higher Ed Website Needs To Be Mobile-Friendly
With 96% of users on mobile, learn why mobile optimization is critical for higher ed websites and how to avoid losing prospective students.
Higher Education
Why Choose Us? Marketing The Unique Benefits Of Your Institution
Stand out among 5,300+ colleges by crafting a unique value proposition that resonates with prospective students and drives enrollment.
Higher Education
Breaking The Mold: Marketing To Nontraditional Students
6 proven marketing strategies to reach nontraditional students who make up 40-75% of today's college population and $400B in revenue.