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Empowering Universities to Reach & Engage Modern Learners

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A Striking Shift in Higher Education

Today’s students come with distinct lifestyles, values, and motivations markedly different from previous generations. Paired with escalating financial pressures and an urgent need to address evolving student demands, traditional higher education is facing new challenges. However, online universities are stepping in to tackle these challenges head-on.

 

At Oodle, we understand the unique dynamics of marketing online higher education and are dedicated to helping colleges and universities navigate the digital ecosystem to attract, engage, and enroll students effectively.

NCES Enrollment Statistics in 2022:

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24% of public university students enrolled solely in online courses

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32% of public university students enrolled in at least one online course

Navigating the Complexities of Higher Education

Despite online universities being at the forefront of the transformation of higher education, they are still plagued by many of the same marketing challenges faced by traditional universities.

Collaborative Solutions for Real-World Challenges

At Oodle, we partner with you — serving as an extension of your team. Combining our multi-disciplined experts with your key stakeholders, we implement our results-driven approach to help you overcome market challenges, reach your goals, drive business growth, and track and show the impact of all your marketing efforts.

Decoding the Non-Traditional Student

Our deep understanding of the non-traditional student allows us to tailor strategies that both reach and resonate with their specific wants and needs. We develop targeted campaigns that highlight the unique benefits of your institution, attracting a diverse student body.

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Reaching the Hyper-Connected Student

Universities navigating digital transformation successfully are in a constant state of innovation. We deliver tangible value by leveraging current and emerging platforms and strategies to create compelling experiences that authentically connect with students, driving engagement and enrollment growth.

Creating a Customer-Focused Brand Experience

A student-centric brand experience is key to differentiation. It’s the foundation of trust that guides students in choosing your school as the path to their future goals. We prioritize how students experience your brand across the entire digital ecosystem, helping you achieve greater awareness, engagement, and enrollment.

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Large group of university students paying attention on a lecture at amphitheater. Focus is on woman in the foreground.

Ready to Transform Your Institution’s Marketing?