Higher Education Marketing Agency

A Striking Shift in Higher Education

Today’s students come with distinct lifestyles, values, and motivations markedly different from previous generations. Paired with escalating financial pressures and an urgent need to address evolving student demands, traditional higher education is facing new challenges. However, online universities are stepping in to tackle these challenges head-on.

At Oodle, we understand the unique dynamics of marketing online higher education and are dedicated to helping colleges and universities navigate the digital ecosystem to attract, engage, and enroll students effectively.

NCES Enrollment Statistics in 2022:

24% of public university students enrolled solely in online courses
32% of public university students enrolled in at least one online course

Navigating the Complexities of Higher Education

Despite online universities being at the forefront of the transformation of higher education, they are still plagued by many of the same marketing challenges faced by traditional universities.

With rising inflation and the increasing cost of education, prospective students are more skeptical of the value they receive. Institutions must demonstrate clear benefits and return on investment as confidence in higher ed fell to 38% in 2023 — its lowest point in years.

The predicted “enrollment cliff” gets closer every day and institutions are already experiencing the decline, which impacts their revenue and sustainability. The competition for students is fierce, and traditional recruitment methods alone are no longer sufficient.

The traditional path from high school to college to career has evolved — influenced by social media, pandemic lockdowns, and remote work. To stay relevant, institutions must modernize their digital platforms, integrating new technologies and adopting innovative strategies to meet students’ expanded options and expectations for learning.

Standing out in a crowded marketplace is a significant challenge. To support evolving student populations, institutions must have a compelling value proposition that is supported by their brand purpose. Developing this brand platform is essential for effectively engaging with prospective students.

Collaborative Solutions for Real-World Challenges

At Oodle, we partner with you — serving as an extension of your team. Combining our multi-disciplined experts with your key stakeholders, we implement our results-driven approach to help you overcome market challenges, reach your goals, drive business growth, and track and show the impact of all your marketing efforts.

Reaching the Hyper-Connected Student

Universities navigating digital transformation successfully are in a constant state of innovation. We deliver tangible value by leveraging current and emerging platforms and strategies to create compelling experiences that authentically connect with students, driving engagement and enrollment growth.

Creating a Customer-Focused Brand Experience

A student-centric brand experience is key to differentiation. It’s the foundation of trust that guides students in choosing your school as the path to their future goals. We prioritize how students experience your brand across the entire digital ecosystem, helping you achieve greater awareness, engagement, and enrollment.