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Case Study
Building the Foundation for Home Management Excellence
Client
Fixle
Industry
Home Management
Goals & Objective
Establish a solid brand foundation & create a successful go-to-market strategy for their upcoming app launch.
The Challenge
Fixle, a funded start-up and new entrant in the home management app industry, needed everything — a name, development of their foundational branding, and strategic brand elements to make a strong entry into the market.
Additionally, they needed an easy-to-implement go to market strategy that could show quick success and prove commercial viability.
The Solution
To bring the Fixle brand to life, Oodle went deep into our four-step process.
We produced a range of deliverables including, an initial website, app store content, presentation templates, and app splash screen animation, laying the groundwork for the app's launch.
Examination & Exploration
First, Oodle held client discovery sessions and conducted extensive market research to better understand Fixle's product and business opportunities.
Then, we dove deep into who their target audience was — their needs, goals, and challenges — and what would drive them to download and engage with the app.
Establishing Brand Foundation
We followed a methodical process to create the Fixle brand name, mission, vision, purpose, and positioning statements, establishing a strong brand foundation.
With the brand foundation in place, Oodle developed the Fixle visual identity, including the logo, mood boards, color palette, photography style, typography, and graphic treatments.
Initial Marketing Support & Execution
Execution of a range of deliverables was initiated, including an initial website, app store content, presentation templates, and app splash screen animation, laying the groundwork for the app's launch.
A comprehensive go-to-market strategy was developed, encompassing challenger groups, buyer journeys, messaging, ad concepts, media road-mapping, audience analysis, competitor research, and KPI definition.
The Results
Fixle's journey from a new entrant in the home management app industry to building a strong brand foundation and strategic readiness for their app launch showcases the power of strategic marketing and branding in achieving business objectives.
The Takeaways
Foundational Branding
Establishing a solid brand foundation is crucial for a successful market entry.
Visual Identity
A visually appealing and consistent brand identity enhances brand recognition.
Strategic Preparation
Thorough market research and strategic planning are essential for a successful go-to-market strategy.
Collaboration
Partnering with a strategic agency can help you navigate complex branding & marketing challenges effectively.