Navigating the State of Media in Higher Education: Trends, Challenges, and Opportunities
2025 higher ed media trends: rising CAC, AI-driven ads, CTV, and short-form video. Actionable strategies to maximize enrollment marketing ROI.
16 articles tagged with "Marketing Industry News"
2025 higher ed media trends: rising CAC, AI-driven ads, CTV, and short-form video. Actionable strategies to maximize enrollment marketing ROI.
TikTok ban timeline explained: what advertisers need to know about the January 2025 deadline and how to prepare your media strategy.
Top 10 insights from UPCEA MEMS 2024 on AI, enrollment cliffs, data strategy, and evolving higher education marketing trends.
Google delayed third-party cookie deprecation again. Oodle experts explain why cookies aren't dying anytime soon and what it means for marketers.
No, Facebook isn't using your microphone. Discover how algorithms actually target you using demographics, location, and browsing data.
Our team's take on WWDC 2021: digital wallet IDs, on-device Siri, health data sharing, Private Relay, and FaceTime for Android and PC.
Connected TV advertising is booming as viewers cut the cord. Learn the latest CTV stats, targeting benefits, and real campaign results.
Oodle wins 8 marketing awards for UC Online campaigns, including Best Integrated Ad Campaign and Best Social Media Campaign from the IAC.
Stay ahead with 2021's top digital marketing trends: social commerce, retargeting, local SEO, voice search, website UX, and OTT advertising.