5 Content Marketing Metrics You've Never Heard Of
Go beyond pageviews with these content marketing metrics: Direct Visitor Rate, Return Visitor Rate, One Metric, and Brand Lift surveys.
Digital Advertising
Insights & Ideas
The Oodle Blog
Thoughts on digital marketing, advertising strategy, and building brands that connect.
Digital Advertising
YouTube vs. Tv: Which Is More Engaging?
YouTube is 28% more engaging than TV according to research. Learn why advertisers are shifting budgets and how to reach cord-cutters.
Digital Advertising
3 Reasons Your Last Digital Campaign Totally Failed
Fix your failing digital campaigns by defining your target demo, choosing one campaign type, and setting measurable goals from the start.
Digital Advertising
Customer Match | Email List Advertising
How to use Google Customer Match for cross-device remarketing. Step-by-step setup guide for targeting email lists with Google Ads.
Digital Advertising
Going Viral: Interview with Instagram Husband'S Sarah Jenkins
The writer behind the 5-million-view Instagram Husband video shares secrets to creating viral content and comedy writing tips.
Research & Strategy
The Psychology Behind Color in Sports Uniforms
How complementary colors on the color wheel create visual drama in sports uniforms. The psychology behind why team colors grab your attention.
Web Design & Development
How to Standardize Web Development
Why development teams need coding standards and how to create them. Improve efficiency, reduce headaches, and master your tools together.
Web Design & Development
The Link Between Hair Loss & Development
A humorous guide to understanding developer-speak. Learn what 'done' really means and save your sanity on technical projects.
Research & Strategy
Pitch the Right Idea.
Why agencies should push back on client requests to deliver what they actually need. Build trust, boost morale, and grow revenue.