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Insights & Ideas

The Oodle Blog

Thoughts on digital marketing, advertising strategy, and building brands that connect.

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3 Reasons Your Last Digital Campaign Totally Failed
Digital Advertising

3 Reasons Your Last Digital Campaign Totally Failed

Fix your failing digital campaigns by defining your target demo, choosing one campaign type, and setting measurable goals from the start.

Josh Thompson • Mar 15, 2016
Customer Match | Email List Advertising
Digital Advertising

Customer Match | Email List Advertising

How to use Google Customer Match for cross-device remarketing. Step-by-step setup guide for targeting email lists with Google Ads.

Trevor Keating • Feb 16, 2016
Going Viral: Interview with Instagram Husband'S Sarah Jenkins
Digital Advertising

Going Viral: Interview with Instagram Husband'S Sarah Jenkins

The writer behind the 5-million-view Instagram Husband video shares secrets to creating viral content and comedy writing tips.

Riley Vollmer • Feb 2, 2016
The Psychology Behind Color in Sports Uniforms
Research & Strategy

The Psychology Behind Color in Sports Uniforms

How complementary colors on the color wheel create visual drama in sports uniforms. The psychology behind why team colors grab your attention.

Kathryn Sturm • Jan 15, 2016
How to Standardize Web Development
Web Design & Development

How to Standardize Web Development

Why development teams need coding standards and how to create them. Improve efficiency, reduce headaches, and master your tools together.

Ryan Hughes • Dec 18, 2015
The Link Between Hair Loss & Development
Web Design & Development

The Link Between Hair Loss & Development

A humorous guide to understanding developer-speak. Learn what 'done' really means and save your sanity on technical projects.

Jon Rhoads • Dec 9, 2015
Pitch the Right Idea.
Research & Strategy

Pitch the Right Idea.

Why agencies should push back on client requests to deliver what they actually need. Build trust, boost morale, and grow revenue.

Greg Brown • Nov 30, 2015
Become Insta-famous #nofilter: Interview with Cincygram
Digital Advertising

Become Insta-famous #nofilter: Interview with Cincygram

Cincinnati photographer Dave Schmidt shares Instagram best practices and how Cincygram grew to 25K followers showcasing the Queen City.

Riley Vollmer • Nov 23, 2015
Top 6 Viral Videos that We Can't Stop Watching
Digital Advertising

Top 6 Viral Videos that We Can't Stop Watching

From Sail Cat to IKEA's BookBook parody, here are the viral videos that keep the Oodle team laughing between projects.

Karle Witzman • Nov 13, 2015
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