Higher Ed Admissions Ecosystem Checklist | Diagnose System Issues
Is your admissions website broken — or is your ecosystem misaligned? Use this higher ed checklist to diagnose structural, content, tool, and governance issues.
Higher Education
Articles by Josh Thompson (49)
Social Media
Breaking the Barrier to Entry for Influencer Marketing
Influencer marketing isn't just for big brands. Micro-influencers deliver 25x higher engagement at lower costs. Build a scalable strategy today.
Digital Advertising
Doing More with Less: Why Marketing Smarter Beats Marketing Smaller
Going dark costs 2% of revenue per quarter. Learn smart marketing strategies to maximize your budget during economic uncertainty.
Higher Education
Why You Should Break Up With Your OPM (And Take Back Control of Your Online Programs)
Tired of OPM contracts draining revenue? Learn how universities are reclaiming control with modular partnerships and first-party data strategies.
Higher Education
Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing
Universities need brand thinking to compete. 5 strategies from consumer marketing to build emotional resonance and stand out to students.
Higher Education
Beyond Enrollment: Why Higher Ed Marketing Needs to Think Beyond Lead Gen
Stop measuring just CPE. Full-funnel higher ed marketing drives retention, alumni engagement, and lifetime value. Here's how to make the shift.
WhatsApp Opens to Ads — Here's What Brands Need to Know
Meta introduces ads on WhatsApp. Learn about new ad placements, targeting options, user sentiment, and how brands should approach this channel.
Marketing
Rebuilding Brand Loyalty in an AI-Driven World
AI commoditized customer experience. Learn how human-first marketing, authentic storytelling, and brand values rebuild loyalty in the AI era.
Consumer Goods
Beyond the Shelf: How Legacy CPG Brands Can Win in the Digital-First Era
Legacy CPG brands: shift from shelf space to digital presence. Learn DTC strategies, social media tactics, and omnichannel approaches that work.
Marketing
The Performance Marketing Trap
Why chasing ROAS kills long-term growth. Learn to balance performance marketing with brand building for sustainable business results.
Higher Education
Navigating the State of Media in Higher Education: Trends, Challenges, and Opportunities
2025 higher ed media trends: rising CAC, AI-driven ads, CTV, and short-form video. Actionable strategies to maximize enrollment marketing ROI.
Paid Search
How AI is Impacting Your Search Marketing Playbook (And What to Do About It)
AI is changing search marketing. Learn how to adapt your paid and organic strategies for longer queries, AI overviews, and smarter bidding.
Marketing Industry News
From Ban to Back Again: What's Next for TikTok Advertising?
TikTok's ban lasted just hours before the 75-day extension. Here's what advertisers should know about the uncertain future of TikTok marketing.
Marketing Industry News
State of TikTok 2024: Impending Ban
TikTok ban timeline explained: what advertisers need to know about the January 2025 deadline and how to prepare your media strategy.
Higher Education
Stop Sending Bad Emails: A Higher Ed Marketer's Guide to Email That Works
Transform your higher ed email marketing with proven strategies to boost open rates, engagement, and student enrollment conversions.
Higher Education
10 Takeaways from UPCEA MEMS 2024 for Higher Ed Marketing in a Changing Landscape
Top 10 insights from UPCEA MEMS 2024 on AI, enrollment cliffs, data strategy, and evolving higher education marketing trends.
Higher Education
Zeroing In on Prospects: Advanced Google Ads Targeting for Colleges
Discover advanced Google Ads targeting strategies for colleges. Expert tips on audience segmentation, smart bidding, and maximizing enrollment ROI.
Higher Education
2025 SEO Best Practices for Higher Education Institutions
Master higher ed SEO in 2025 with strategies for AI content, mobile optimization, local search, and video to boost visibility and enrollment.
Higher Education
Top Student Recruitment Strategies for Higher Ed Success
6 proven student recruitment strategies for higher ed: align marketing with recruitment, use data-driven targeting, and leverage authentic content.
Higher Education
Beyond Marketing Attribution: Rethinking Success Metrics in Higher Education
Stop chasing perfect attribution. Learn holistic strategies that measure true higher education marketing success beyond channel credits.
Higher Education
Crafting a College Brand That Students Will Love
Build a compelling college brand with authenticity, inclusivity, and engagement strategies that attract students in a competitive market.
Higher Education
Lights, Camera, Enrollment: Using Video To Boost Higher Ed Marketing
6 video marketing strategies for higher education that boost engagement by 1,200% and drive enrollment through authentic storytelling.
Digital Advertising
Out-of-Home Advertising: Driving Awareness for Higher Education Institutions
Discover how OOH advertising builds brand credibility for universities and complements digital marketing with strategic billboard placement.
Higher Education
Cracking the ROI Code: Measure What Matters in Higher Education Marketing
Move beyond revenue metrics. Learn which KPIs truly measure higher education marketing success and drive enrollment growth.
Higher Education
Why Choose Us? Marketing The Unique Benefits Of Your Institution
Stand out among 5,300+ colleges by crafting a unique value proposition that resonates with prospective students and drives enrollment.
Higher Education
Mobile Magic: Why Your Higher Ed Website Needs To Be Mobile-Friendly
With 96% of users on mobile, learn why mobile optimization is critical for higher ed websites and how to avoid losing prospective students.
Higher Education
Breaking The Mold: Marketing To Nontraditional Students
6 proven marketing strategies to reach nontraditional students who make up 40-75% of today's college population and $400B in revenue.
Higher Education
You're Gonna Need a Bigger Funnel
Discover why higher education institutions need to expand their marketing funnel to capture more prospective students effectively.
Digital Advertising
Digital Marketing: The Backbone of Customer Experience
Learn how fully-connected digital marketing creates exceptional customer experiences that drive business growth and brand loyalty.
Digital Advertising
Oodle Wins Top Honors in 2023 Internet Advertising Awards
Oodle wins Best University Online Campaign and Best B2B Website at the 2023 Internet Advertising Competition for UC Online and Savista.
Digital Advertising
Does your marketing suck?
Time for a marketing pulse check. Learn how to step back, assess what's working, and realign with your goals. Free pulse-check tool included.
Digital Advertising
Eight steps to bullet-proof your website project
Oodle's proven 8-step website process: from discovery to deployment. Don't skip steps - learn why testing and content planning make or break your project.
Digital Advertising
How can I get ahead of larger or recurring projects?
Learn how to plan and manage larger marketing projects with the right tools and governance. Expert tips for staying ahead of recurring work.
Digital Advertising
How do I get my client to draw better conclusions from reports and dashboards?
Transform data dumps into compelling stories. Learn why storytelling is the key to helping clients understand marketing reports and dashboards.
Digital Advertising
How should I use gated content on my website?
Why gated content may be hurting your marketing. Learn why being helpful and sharing information freely builds stronger customer relationships.
Digital Advertising
Remote work works
Oodle went remote before 2020. Here's what we learned about making the switch, offering the right perks, and writing clear remote work policies.
Digital Advertising
Why do employers fight remote work?
Fear and outdated leadership styles drive resistance to remote work. Data shows remote employees are more productive despite employer concerns.
Digital Advertising
What’s going on with Google cookies?
Google delayed third-party cookie deprecation again. Oodle experts explain why cookies aren't dying anytime soon and what it means for marketers.
Digital Advertising
Why is my client micromanaging me?
The #1 reason clients micromanage? They don't trust you yet. Oodle experts explain how to build rapport and earn client confidence in your marketing work.
Digital Advertising
Why you need a marketing strategy (seriously)
Don't skip the strategy. Learn the difference between marketing plans and strategies, plus how research, personas, and brand voice drive better results.
Digital Advertising
Is AI software worth the hype
Oodle experts discuss AI in MarTech: why 90% of AI demos fall flat, when to invest in automation, and how to avoid overpromising vendors.
Digital Advertising
How to prove your worth as a marketer
Struggling to demonstrate marketing ROI? Learn 3 essential tips for proving your value: understand your business, nurture the full funnel, and give it time.
Podcast
The Website Process FREE downloadable
Download our free website process guide to kick start your next web project. A step-by-step tool for planning successful website builds.
Digital Advertising
Ep. 1 - Proving Marketing Value; Every Stage of the Funnel Matters
Podcast: Learn how to prove clear marketing ROI and validate your team's efforts. It's no longer enough to say marketing works - you've got to prove it.
Digital Advertising
8 Reasons to Hire a Centralized Marketing Agency
Stop juggling multiple vendors. See why one full-service marketing agency delivers better efficiency, creativity, and ROI than piecemeal solutions.
Digital Advertising
What Is Performance? Defining Your KPIs
Define the right KPIs for your digital marketing campaigns. Learn to align business objectives with measurable benchmarks for success.
All Posts
Giving Cancer the Middle Finger
How Oodle partners with The Cure Starts Now to fight pediatric cancer through pro bono marketing work and the Cancer Rebel campaign.
Digital Advertising
3 Reasons Your Last Digital Campaign Totally Failed
Fix your failing digital campaigns by defining your target demo, choosing one campaign type, and setting measurable goals from the start.
Web Design & Development
The CMO's Guide to Choosing a Web Host
Compare shared, dedicated, VPS, and application-specific hosting options. Learn what factors CMOs should consider for budget, support, and scalability.