Cracking the ROI Code: Measure What Matters in Higher Education Marketing
Cracking the ROI Code: Measure What Matters in Higher Education Marketing Imagine skyrocketing to become…
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How to prove your worth as a marketer
Marketing is tough. It takes oodles of skill, knowledge and hard work to pull off. …
How to Tell the Right ROI Story
Do you know the value of your marketing strategies? If your answer is no (or…
The Top 10 KPIs to Track
How do you measure success? Don Draper of Mad Men said it best – “Success…
How to Prove the Value of Your Digital Marketing Strategy
3 Steps to Prove the Value of Your Marketing Strategies As a marketing professional, you…
What is ROMI?
In the not-so-long-ago and closer-than-you’d-believe past, you knew marketing was working because sales went up…
Proving the Value of Digital Marketing
Spurred by COVID, customer acquisition is shifting to being mostly digital, where the majority of…
What Is Performance? Defining Your KPIs
Digital marketers are charged with not only determining a marketing strategy for their clients but…
What Does Success Look Like?
Success is achieved when an individual or team has accomplished their goals. But in the…
Why Full-Funnel Marketing is a Must
In a world of internet, smart phones, and AI marketing, the buyer’s journey is no…
Why hire a Marketing Agency?
Not seeing the results you want from your current marketing efforts? Hearing crickets instead of…
4 Tips to Maximize Your PPC Strategy
Running paid search campaigns can sometimes be overwhelming. It can seem like you can never…