Industries Served | Healthcare

Empowering Patients to Choose You in a Digital-First World

The New Rules of Patient Engagement

Today’s patients approach healthcare with heightened expectations, seeking transparency, convenience, and personalized care. With the internet in their pocket, they are more likely to research providers, compare treatment options, and evaluate credentials long before scheduling an appointment. This shift challenges healthcare practices to meet patients where they are — online and informed. Patient-centric providers who embrace this change are not just keeping up but leading the way in delivering care that aligns with modern patient values.

At Oodle, we understand the unique dynamics of marketing healthcare services to the connected patient and are dedicated to helping providers navigate the digital ecosystem to attract, engage, and retain them effectively.
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  • 82% of people use search engines to start their patient journey.*
  • 73% of patients consider online reviews when selecting a healthcare provider.**
* digitalismedical.com, ** repugen.com

Navigating Healthcare Today

The dynamics of healthcare are shifting as younger generations take a more proactive approach to health and wellness, prioritizing transparency, convenience, and personalized care. At the same time, a scrutinized U.S. healthcare system amplifies challenges for providers, making it harder to build trust, stand out in a competitive market, and maintain a steady patient pipeline.

With rising healthcare costs and inflation, prospective patients are more skeptical about elective procedures and specialized care. Providers must clearly demonstrate the value of their services, outcomes, and patient experiences to justify the investment.

The healthcare landscape is increasingly competitive as patients explore multiple options through online research, reviews, and word of mouth. Traditional marketing approaches and doctor referrals are no longer enough to stand out and secure appointments.

The patient journey has evolved — influenced by social media, telemedicine, and the convenience of digital-first experiences. To stay relevant, providers must modernize their digital platforms, adopt innovative marketing strategies, and create seamless patient experiences across all touchpoints. In addition to the complexity of updating and sustaining an internal digital infrustructure to support the patient experience.

In a crowded marketplace, standing out is more critical than ever. Providers need a compelling value proposition that aligns with patient needs, backed by a strong brand purpose. Crafting a memorable and patient-centric brand is essential to earning trust and attracting the right audience.

Collaborative Solutions for Real-World Challenges

At Oodle, we'll partner with you — serving as an extension of your team. Combining our multi-disciplined experts with your key stakeholders, we'll implement a results-driven approach to help you overcome market challenges, reach your goals, grow your practice, and track the impact of all your marketing efforts.
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Understanding the Modern Patient

Our deep understanding of the modern patient allows us to tailor strategies that resonate with their specific needs and concerns. From wellness-focused messaging to showcasing life-changing results, we craft campaigns that help you connect with your target audience and build trust.

Engaging with the Digital-First Patient

Providers who embrace digital transformation thrive in today’s healthcare landscape. We help you leverage current and emerging platforms to create authentic, patient-centered experiences that drive inquiries, consultations, and long-term loyalty.

Building a Patient-Centric Brand Experience

A patient-focused brand experience is key to differentiation and trust. It’s the foundation of confidence that guides patients in choosing your practice for their healthcare needs. We prioritize the patient journey across your entire digital ecosystem, helping you achieve greater visibility, engagement, and patient retention.
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