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Case Study
A Better Customer Experience Through Digital Evolution
Client
Savista
Industry
Healthcare
Goals & Objective
Launch new website ahead of marketing campaign, improve overall UX and brand perception, and develop an intuitive CMS allowing the Savista team to make updates internally.
The Challenge
Savista provides comprehensive revenue cycle management services for hospitals and group practices, covering the healthcare spectrum from providers to patients. To boost their online presence, Savista prioritized enhancing their Customer Experience (CX) by focusing on a website overhaul. This redesign aimed to not only refine their brand image and user experience (UX) but also strategically guide visitors towards engaging actions, making the website a pivotal element of their improved CX strategy.
The Solution
We took a holistic approach to rebuilding savistarcm.com, focusing on understanding the multifaceted needs of Savista’s potential clients.
We proposed and implemented an optimized site architecture to streamline the user journey.
Simplified Architecture & UX Improvement
By reevaluating the site’s overall architecture and simplifying the navigation, we made it easier for unique user audiences to find the information they needed without feeling overwhelmed. We also introduced intuitive design elements and functionalities, ensuring that the website was both aesthetically pleasing and user-friendly.
Intuitive Design & Back-End Usability
Strategic placement of calls-to-action (CTAs) guided visitors to engage with Savista, whether to learn more about their services or to get in touch with the sales team. We leveraged Oodle’s Component Library built on WordPress to simplify site management — making it easy for Savista team members to edit the website.
The Results
Goals were achieved due to our holistic approach to enhancing the user experience and underscores our commitment to innovation and a user-first approach.
Improved navigation & content flow
Boosted page loading speeds
Maintained search authority
Lifted overall SEO performance
The Takeaways
The Digital CX Centerpoint
Your website is your digital store front & must reflect the quality experience a potential customer expects when they become a customer.
User-Centric Design Is Key
Understanding & prioritizing the needs of your audience can greatly enhance the effectiveness of your digital presence.
Simplicity Elevates Experience
A simplified site architecture not only improves usability but also aids in clearly communicating your brand story.
Awards & Recognitions
The redesigned website garnered critical acclaim, clinching the Best B2B Website of 2023 at the Internet Advertising Competition.
IAC AWARD
Best B2B Website of 2023