Current State of Digital Marketing & Advertising
We as advertisers get annoyed by advertising about advertising, but we understand why we were…
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First Foray into Digital Marketing
In the pandemic world, businesses are discovering the tried-and-true methods of growing a business don’t…
How Account-Based Marketing Works
Account-based marketing, you may have heard the term floating around marketing or sales departments recently….
How Programmatic Advertising Can Be a Powerful Addition to Your Marketing Strategy
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of online advertising….
4 Tips to Maximize Your PPC Strategy
Running paid search campaigns can sometimes be overwhelming. It can seem like you can never…
Strategy, Schmategy? Signs Your Marketing Needs Personas and Buyer Journeys
If you’re reading this, chances are you have at least some knowledge of what personas…
How to #Win on Social with Kickass Customer Service
You’re the social media captain on board your company’s customer service ship. And now you’ve…
Oodle’s New Year’s Resolutions We’ve Probably Already Failed
Whether you’re on #TeamResolution or #TeamAntiResolution, one thing we can all agree on is the…
Customer Match | Email List Advertising
Email list advertising is a relatively new feature to Google AdWords. In fact, Google just…
The Psychology Behind Color in Sports Uniforms
What do soap operas, football and the color wheel all have in common? Well, you’re…
Pitch the Right Idea.
Picture this, ad people: You’re no longer a maker of strategies and ideas – you…
Become Insta-famous #nofilter: Interview with Cincygram
Whether it is an early bird shot of glitter covered cookies, sleeping kittens glowing in…
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