Each year, the Web Marketing Association takes time to recognize the people and organizations responsible for developing the most effective online marketing programs on the internet today. Their world-renowned award programs — including the Internet Advertising Competition and MobileWebAwards — have helped define the standards of digital excellence. Oodle is proud to announce that it has taken home two 2023 Internet Advertising Competition awards for its outstanding achievement in Internet advertising.

Best University Online Campaign Award

Oodle and the University of Cincinnati Online have won the Best University Online Campaign award for “Destined for Brilliance,” their digital, multi-channel brand awareness campaign. This successful initiative connected with UC Online’s audience through authentic content that recognized individual challenges, opportunities, and realities — all while emitting a relatable personality. Generally, advertising for higher education is stagnant and turn-key, but the creative for this campaign was inspiring, empowering, and effective in fostering a unique brand identity.

Best B2B Website Award

Oodle and Savista have won the Best B2B Website for their work on Savista’s updated website. On the verge of launching a digital marketing campaign to drive awareness and generate more leads for sales, Savista — which serves healthcare providers including healthcare systems, standalone hospitals, and physician groups — sought to capture more value from its digital marketing spend. The goals of the new website were clear and successful: tell Savista’s story, create a user experience that drove action, and improve the visual appeal to be modern and clean.

Digital marketing is a competitive environment, and not just in day-to-day efforts. Hundreds of corporate marketing and internet professionals enter award programs, since ‘award-winning’ advertising can help draw new clients to a firm seeking to establish or maintain its expertise. Because of this, Oodle went head-to-head with strong contenders, all of whom were judged by experienced professionals with an in-depth understanding of advertising design and technology. Judging criteria included:

• creativity
• innovation
• impact
• design
• copywriting
• use of the medium
• and memorability.

Oodle is grateful for our strong partnerships with clients, shared commitment to excellence, and the impact we are able to have together on the advertising industry in the region and beyond.