In today’s episode, we’re going talk about what a marketing pulse check is, how to do it, why you should do it and what happens if you don’t do it. We’ll also discuss the importance of performing a routine marketing pulse check multiple times a year. To get you started we’ve created a FREE marketing sophistication scorecard so that you can take an honest look at your current marketing efforts. Take a few minutes to complete the scorecard and learn more!
Marketing Sophistication Scorecard
Interesting Stuff in the Market:
Tito’s vodka spoofs hard seltzer craze by selling empty can
Coors Light turns cans into ‘thirst traps’ for mosquitos
Amazon is buying iRobot for $1.7B
HBO expands partnership with Duolingo for GOT spinoff
50% of marketers impede ROI by underinvesting in media, Nielsen finds
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