In today’s episode, we’re going talk about what a marketing pulse check is, how to do it, why you should do it and what happens if you don’t do it. We’ll also discuss the importance of performing a routine marketing pulse check multiple times a year. To get you started we’ve created a FREE marketing sophistication scorecard so that you can take an honest look at your current marketing efforts. Take a few minutes to complete the scorecard and learn more!

 

Marketing Sophistication Scorecard

Resources and links

Interesting Stuff in the Market:

Tito’s vodka spoofs hard seltzer craze by selling empty can

Coors Light turns cans into ‘thirst traps’ for mosquitos

Amazon is buying iRobot for $1.7B

HBO expands partnership with Duolingo for GOT spinoff

A CEO Is Getting Destroyed For Posting A Picture Of Himself Crying On His LinkedIn After Laying Off Employees

50% of marketers impede ROI by underinvesting in media, Nielsen finds

 

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