Ep. 1 – Proving Marketing Value; Every Stage of the Funnel Matters


In today’s episode we are going to talk about proving the value of your marketing efforts. Marketing can apply to many different facets of the business both internally and externally. We are going to talk about how you can show a CLEAR marketing ROI and validate your teams efforts.

It’s no longer enough to say that marketing is working–you’ve got to prove it. ROMI (return on marketing investment) is how you do it.


Resources and links

Interesting Stuff in the Market:

Snapchat launches a website

Sony Officially Owns Bungie 

Peleton Ad with Chris Meloni

50% of marketers impede ROI by underinvesting in media, Nielsen finds


What is ROMI?

How to tell the right ROI story