Moving beyond our initial break/fix partnership supporting the inherited site, Oodle took a strategic approach to elevate UC Online's digital presence.

We began with a comprehensive website and UX audit to identify key gaps and areas for improvement. This audit allowed us to create a clear roadmap, helping us prioritize enhancements that would address both immediate needs and long-term goals.

We streamlined navigation, created a clearer information hierarchy throughout the site, optimized mobile experience to ensure seamless access on any device, improved overall site speed, and enhanced search functionality for easier program discovery.

We developed, implemented, and maintained a tuition calculator, introduced a program comparison tool to help prospective students make informed decisions, and launched a chatbot to improve program discoverability.

We upgraded backend systems within WordPress to enhance usability across a large team of content managers. We developed several flexible templates with plug and play modules to enhance program page content, allowing for easy updates and scalability, while maintaining consistency across the site. We also integrated career and faculty APIs, and developed several automated tools within the CMS to dynamically update information, minimizing manual content management.