The Challenge
Premium Levella, a leading player in the large appliances industry, was experiencing limited growth despite offering high-quality products. The lack of strong brand awareness in a highly competitive marketplace, coupled with limited buyer data, hindered their ability to compete effectively.
Additionally, to remain budget-conscious, they needed to demonstrate the direct impact of their marketing efforts on sales.
Additionally, to remain budget-conscious, they needed to demonstrate the direct impact of their marketing efforts on sales.
The Solution
To tackle these challenges head-on, we launched a pilot marketing campaign on Amazon to boost immediate sales while carefully collecting data to evaluate channel effectiveness and plan for full-funnel media activations.
Upon pilot completion, we went all in on Amazon (with some support from paid search). We implemented a multi-pronged tactical approach including, sponsored products and videos as well as retargeting.
We also conducted specific campaigns targeting product categories and competitors — ensuring a comprehensive marketing strategy.
Upon pilot completion, we went all in on Amazon (with some support from paid search). We implemented a multi-pronged tactical approach including, sponsored products and videos as well as retargeting.
We also conducted specific campaigns targeting product categories and competitors — ensuring a comprehensive marketing strategy.
The Results
8X Return on Ad Spend (ROAS)
The results of our efforts speak volumes. We witnessed a staggering increase in directly attributable revenue, with an impressive 8x return on ad spend (ROAS). This achievement showcases the power of data-driven marketing and the immense potential it holds for businesses
AMAZON STRATEGY REPRESENTATIVE
“Premium Levella’s display refrigerators campaigns [managed by Oodle] are the best-performing campaigns in the category in terms of efficiency and ROAS.”
