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Amazon Sponsored Products Auto
Broad Keyword Exploration
Appliances
The Challenge
Premium Levella, a leading player in the large appliances industry, was experiencing limited growth despite offering high-quality products. The lack of strong brand awareness in a highly competitive marketplace, coupled with limited buyer data, hindered their ability to compete effectively. Additionally, to remain budget-conscious, they needed to demonstrate the direct impact of their marketing efforts on sales.
The Solution
To tackle these challenges head-on, we launched a pilot marketing campaign on Amazon to boost immediate sales while carefully collecting data to evaluate channel effectiveness and plan for full-funnel media activations.
Upon pilot completion, we went all in on Amazon (with some support from paid search). We implemented a multi-pronged tactical approach including, sponsored products and videos as well as retargeting.
We also conducted specific campaigns targeting product categories and competitors — ensuring a comprehensive marketing strategy.
Project Elements
Amazon Sponsored Products Manual
Top Performing Keywords
Amazon Product Visitor Retargeting
Visitors 7 - 14 days
Amazon Sponsored Brands Video 90DX Product
Feature product
Amazon Sponsored Brand Video 65DX Product
Feature product
Amazon Brand Store Spotlight Ad
Brand Awareness
Paid Search
The Results
8X Return on Ad Spend (ROAS)
The results of our efforts speak volumes. We witnessed a staggering increase in directly attributable revenue, with an impressive 8x return on ad spend (ROAS). This achievement showcases the power of data-driven marketing and the immense potential it holds for businesses.
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Premium Levella's display refrigerators campaigns [managed by Oodle] are the best-performing campaigns in the category in terms of efficiency and ROAS.
The Takeaways
Data-Driven Decision Making
Leveraging data and insights is crucial for making informed marketing decisions that drive tangible results.
Strategic Investment
While budgets may be limited, strategic allocation of resources can lead to substantial returns on investment.
Measurable Impact
Demonstrating the direct impact of marketing efforts on sales is essential for building trust and securing further investment.
