The Challenge

Despite their reputation, Makino saw their market share shrinking due to advances in technology and competition catching up with their capabilities, messaging, and thought leadership. While lead generation was a priority, many lacked the desired quality and intent to convert into opportunities & wasted marketing budgets. Makino sought more efficient lead-generation strategies to reduce wastage and invest in high-performing tactics.

The Solution

Oodle played a pivotal role in refining Makino's brand positioning, messaging platforms, and overall creative direction. The transformation resulted in a diverse range of digital and print ads targeting various industries and product verticals, including aerospace, automotive, medical, die mold, EDM, and automation.

The Results

Makino's journey from facing industry headwinds to transforming its brand and connecting with customers exemplifies the power of strategic marketing and adaptation in the manufacturing sector.

41 closed deals in 1 year

152 net new prospects

8,823 form fills

469 opportunities

The Takeaways

Competitive Market Adaptation

Even established leaders must adapt to evolving markets and competition.

Quality Over Quantity

Prioritizing lead quality over quantity can improve conversion rates and reduce marketing budget waste.

Transformational Storytelling

Thorough market research and strategic planning are essential for a successful go-to-market strategy.

Long-Term Vision

Transformation projects often require extended timelines and investment but can yield substantial long-term benefits.

Case Study

Transforming Manufacturing Marketing for Growth

Client

Makino

Industry

Goals and Objective

The Challenge

The Solution

The Results

The Takeaways

Design

Collaborate

Engage

Let's Build Together

Grow

Transform

Create

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