Case Study

Kretschmar's Dive into Social Media Mastery

Client

Kretschmar

Industry

Consumer Packaged Goods (CPG)

Goals and Objective

Establish a strong Instagram presence and boost social engagement.

The Challenge

As Kretschmar prepared to launch a creative social media contest inviting users to submit sandwich recipes via hashtags, they encountered one significant roadblock: Kretschmar lacked an established Instagram account to promote and manage the campaign.

There was an immediate need to establish and effectively engage on Instagram to maximize the contest’s reach and impact.

The Strategy

Our approach was to quickly build a strong Instagram presence that could support the contest and sustain long-term engagement. The combined efforts of our design and social teams led to the creation of a visually compelling Instagram presence.

Fast-Track Instagram Launch

Develop and launch a fully branded Instagram account that could immediately begin promoting the contest.

Strategic Visual & Content Planning

Utilize insights from high-performing food-related Instagram accounts to create a visual identity and content strategy that resonates with the platform’s audience while staying true to Kretschmar’s brand essence.

Visual Identity Development

Our designers crafted a distinct look and style that blended Kretschmar’s brand with the vibrant, engaging nature of popular food Instagram accounts.

Content Strategy Implementation

We coordinated photoshoots and produced high-quality images and content that showcased Kretschmar's products innovatively, encouraging user interaction and participation in the contest.

The Results

increase in sharability

%

Total Social Engagements

boost in social engagement rate

%

The Takeaways

Visual Appeal Drives Engagement

The importance of visual content in social media cannot be overstated, particularly on platforms like Instagram where aesthetics drive user engagement.

Quick Adaptation is Key in Consumer Marketing

Swiftly establishing and populating a new social channel is crucial for tapping into digital marketing opportunities and engaging with newer audiences.

Effective Consistent Branding Across Platforms
 Drives Success

Ensuring that new social media efforts reflect your brand's identity and values is essential for authenticity and resonance with your target audience.

Design

Collaborate

Engage

Let's Build Together

Grow

Transform

Create

Work With Us

We've got friends with benefits.

© 2024. Comcage LLC, DBA Oodle. All rights reserved. The trademarks, logos, and service marks (“Marks”) displayed on this website, including but not limited to the Oodle name, design, and slogans, are trademarks of Comcage LLC. | Privacy Policy