The Strategy
By partnering with a diverse range of influencers across various niches, we expanded the brand’s reach beyond its traditional audience, introducing it to new, highly engaged consumer segments. Additionally, we leveraged usage rights to amplify influencer-generated content across the brand’s organic social channels and paid campaigns, ensuring sustained exposure and deeper audience connection. This strategic approach maximized credibility, engagement, and overall campaign impact.
The Solution
Oodle recommended a targeted influencer marketing campaign on Instagram and TikTok to showcase Premium Levella’s mini-fridges and mini-split cooling systems. We strategized to expand reach beyond their traditional audience, introducing them to new, highly engaged consumer segments with real people sharing their real experience to break through the competitive household appliance market.
Partnering with influencers across different niches introduced the brand to fresh, highly relevant audience segments that may not have previously considered their products to increase online and foot traffic.
Influencers provided real-life demonstrations and testimonials, making the brand’s mini-fridges and mini-split cooling systems feel more relatable and desirable.
Organic and engaging influencer content sparked discussions around the brand, creating buzz and positioning it as a strong contender in the household appliance space.
By securing usage rights, we extended the reach of influencer-generated content beyond social media, repurposing it for organic and paid campaigns to nurture new audiences and reinforce brand trust.
%
engagement increase
+
ORGANIC VIEWS
%
impression increase
The Results
Smaller influencers saw an engagement rate 25Xs higher than influencers with over 20,000 followers. We also saw a 97% increase in CTR in paid social campaigns with influencer content compared to traditional creative.
