Case Study

Increasing Brand Awareness on Gyro Day with Influencer Marketing

Freshly made shawarma kebab is seen against a red background.

Client

Grecian Delight | Kronos

industry

Industry

Food Service

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Goals & Objective

Increase customer visits to retail partners on National Gyro Day using influencer marketing.

The Challenge

Awareness of Grecian Delight | Kronos (GDK) and their offerings were relatively low in the Phoenix area. GDK wanted to leverage a National Gyro Day event to help drive more retail traffic. However, there was limited time to boost engagement and create a buzz for the event.

The Strategy & Solution

Oodle recommended a targeted influencer campaign designed to maximize local impact. By utilizing an influencer with significant local followings and credibility in the food and lifestyle sectors, the campaign aimed to create authentic and compelling content to resonate with the Phoenix community.

Gyros ready to eat stock photo stock photo
hands holding a knife, cutting slices from a vertical skewer. Doner Kebab
Female hands holding gyros with fries wrapped in pita bread in a fast food shop
Adult man eating gyros on the street.

Influencer Selection & Collaboration

Selected influencers based on local relevance and engagement potential, and provided them with comprehensive content guidelines to ensure consistency and authenticity.

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Serving gyros stock photo

Strategic Content Deployment

Generated pre-event buzz with teaser content and delivered impactful main posts on the event day to highlight the celebration and the quality of GDK gyros.

Performance, Optimization, and Amplification

Utilized real-time analytics to adapt strategies and integrated post-campaign feedback for continuous improvement. Boosted high-performing posts to extend reach and drive more retailer visits.

Hand holds chicken gyros with vegetables, french fries and tzatziki sauce, top view. Greek food concept.

The Results

16% of views resulted in gyro-related content interaction, with a 31% higher engagement than average for similar content.

  12,742 Total Reach on Instagram

  15% Engagement Increase Post-Boost

  4.06% Average Engagement Rate

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The Takeaways

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Effective Influencer Matching

The careful selection of influencers resulted in highly relevant and engaging content.

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Strategic Content Timing

Leveraging the buzz just before and on National Gyro Day maximized engagement.

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Negotiation Benefits Budgets

Cost-effective influencer partnerships allowed for budget reallocation to boost content reach.

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Long-Term Potential

The success of this campaign underscores the potential for ongoing influencer relationships to amplify future marketing efforts.

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