The Challenge
Awareness of Grecian Delight | Kronos (GDK) and their offerings were relatively low in the Phoenix area. GDK wanted to leverage a National Gyro Day event to help drive more retail traffic. However, there was limited time to boost engagement and create a buzz for the event.
The Strategy & Solution
Oodle recommended a targeted influencer campaign designed to maximize local impact. By utilizing an influencer with significant local followings and credibility in the food and lifestyle sectors, the campaign aimed to create authentic and compelling content to resonate with the Phoenix community.
Influencer Selection & Collaboration
Selected influencers based on local relevance and engagement potential, and provided them with comprehensive content guidelines to ensure consistency and authenticity.
Strategic Content Deployment
Generated pre-event buzz with teaser content and delivered impactful main posts on the event day to highlight the celebration and the quality of GDK gyros.
Performance, Optimization, and Amplification
Utilized real-time analytics to adapt strategies and integrated post-campaign feedback for continuous improvement. Boosted high-performing posts to extend reach and drive more retailer visits.
The Results
16% of views resulted in gyro-related content interaction, with a 31% higher engagement than average for similar content.
