Case Study
Building the Foundation for Home Management Excellence
![card1 card1](https://heyoodle.com/wp-content/uploads/2023/11/card1.jpg)
Client
Fixle
Industry
Home Management
Goals & Objective
Establish a solid brand foundation & create a successful go-to-market strategy for their upcoming app launch.
The Challenge
Fixle, a funded start-up and new entrant in the home management app industry, needed everything — a name, development of their foundational branding, and strategic brand elements to make a strong entry into the market.
Additionally, they needed an easy-to-implement go to market strategy that could show quick success and prove commercial viability.
The Solution
To bring the Fixle brand to life, Oodle went deep into our four-step process.
We produced a range of deliverables including, an initial website, app store content, presentation templates, and app splash screen animation, laying the groundwork for the app's launch.
![](https://heyoodle.com/wp-content/uploads/2023/11/FXLapp_scrn1.png)
![](https://heyoodle.com/wp-content/uploads/2023/11/FXLapp_scrn2.png)
Examination & Exploration
First, Oodle held client discovery sessions and conducted extensive market research to better understand Fixle's product and business opportunities.
Then, we dove deep into who their target audience was — their needs, goals, and challenges — and what would drive them to download and engage with the app.
![fxl-moodboard-half fxl-moodboard-half](https://heyoodle.com/wp-content/uploads/2023/11/fxl-moodboard-half.jpg)
Establishing Brand Foundation
We followed a methodical process to create the Fixle brand name, mission, vision, purpose, and positioning statements, establishing a strong brand foundation.
With the brand foundation in place, Oodle developed the Fixle visual identity, including the logo, mood boards, color palette, photography style, typography, and graphic treatments.
![kids-colors kids-colors](https://heyoodle.com/wp-content/uploads/2023/11/kids-colors-2048x1146.png)
![Joyful young Asian couple smiling at each other while taking out fresh home baked cookies from oven in a domestic kitchen Joyful young Asian couple smiling at each other while taking out fresh home baked cookies from oven in a domestic kitchen](https://heyoodle.com/wp-content/uploads/2023/11/GettyImages-1157500101-opt.jpg)
![electric oven with open door at kitchen in modern apartment closeup of built-in electric oven with open door and light inside, control panel with timer, buttons and knob switch, towel on handle at contemporary kitchen](https://heyoodle.com/wp-content/uploads/2023/11/GettyImages-1427670992-scaled.jpg)
![fxl-gfx fxl-gfx](https://heyoodle.com/wp-content/uploads/2023/11/fxl-gfx.png)
![fxl-gradients fxl-gradients](https://heyoodle.com/wp-content/uploads/2023/11/fxl-gradients-678x1024.png)
![fxl-branding fxl-branding](https://heyoodle.com/wp-content/uploads/2023/11/fxl-branding.png)
![](https://heyoodle.com/wp-content/uploads/2023/11/fxl-home-scrn.png)
Initial Marketing Support & Execution
Execution of a range of deliverables was initiated, including an initial website, app store content, presentation templates, and app splash screen animation, laying the groundwork for the app's launch.
A comprehensive go-to-market strategy was developed, encompassing challenger groups, buyer journeys, messaging, ad concepts, media road-mapping, audience analysis, competitor research, and KPI definition.
![fxl-app-details fxl-app-details](https://heyoodle.com/wp-content/uploads/2023/11/fxl-app-details.png)
![fxl-appstore-scrns fxl-appstore-scrns](https://heyoodle.com/wp-content/uploads/2023/11/fxl-appstore-scrns.png)
The Results
Fixle's journey from a new entrant in the home management app industry to building a strong brand foundation and strategic readiness for their app launch showcases the power of strategic marketing and branding in achieving business objectives.
![fxl-login fxl-login](https://heyoodle.com/wp-content/uploads/2023/11/fxl-login-754x1536.png)
![fxl-social fxl-social](https://heyoodle.com/wp-content/uploads/2023/11/fxl-social.png)
![fixle-customend fixle-customend](https://heyoodle.com/wp-content/uploads/2023/11/fixle-customend-scaled.jpg)
The Takeaways
Foundational Branding
Establishing a solid brand foundation is crucial for a successful market entry.
Visual Identity
A visually appealing and consistent brand identity enhances brand recognition.
Strategic Preparation
Thorough market research and strategic planning are essential for a successful go-to-market strategy.
Collaboration
Partnering with a strategic agency can help you navigate complex branding & marketing challenges effectively.