The Challenge
Perfetti Van Melle’s AirHeads partnered with spokesman Alivn Kamara Jr of the New Orleans Saints to sell a limited edition AirHeads product directly to consumers. To do so, AirHeads needed a custom solution that would allow them to host sales natively while seamlessly integrating with their existing Enterprise Resource Planning (ERP) and inventory management systems. The goal was to seamlessly receive orders from online e-commerce customers, process the orders, and fulfill them with an automated tech stack.
The Strategy & Solution
To bridge this gap, Oodle engineered a custom microsite leveraging the best-in-class Shopify e-commerce platform. Utilizing Shopify allowed us to integrate seamlessly with AirHeads’ existing tech stack.
Key to the project’s success was the microsite’s integration with AirHeads’ inventory management system. This ensured that each customer order was directly linked to the fulfillment process, enabling quick and efficient shipping. The development of the site was prioritized for rapid deployment and budget efficiency, ensuring that the project was completed swiftly without sacrificing quality or functionality.
Key to the project’s success was the microsite’s integration with AirHeads’ inventory management system. This ensured that each customer order was directly linked to the fulfillment process, enabling quick and efficient shipping. The development of the site was prioritized for rapid deployment and budget efficiency, ensuring that the project was completed swiftly without sacrificing quality or functionality.
The Results
7:1 Return on Investment (ROI)
The implementation of the microsite was a resounding success. Customers found the platform easy to navigate, resulting in a smooth and hassle-free ordering process.
