The OodleIQ Operating System · Higher Education

The enrollment challenges
most institutions won't
say out loud.

Marketing complexity in higher education is unlike any other sector. Select the challenges that feel closest to home, unlock your own custom marketing challenge profile, and see what a unified intelligence operating system changes.

Select the challenges that resonate — choose all that apply
Attribution & ROI
We can't prove which campaigns drove enrollment
Operational Efficiency
30+ hours a week lost to reporting that should be automated
Spend Efficiency
Budget waste is happening — we just can't see where
Speed to Market
Program launches take 8 weeks — they should take 3
Data Integrity
Google, Meta, Slate, and our SIS all tell a different story
Student Experience
Wrong message. Wrong student. Over and over.
Operational Scale
Enrollment goals grow every year — headcount doesn't
Leadership Intelligence
Budget justification takes two weeks to prepare
Creative Intelligence
We produce a lot of creative — but don't know what works
0
Select a challenge above to beginchallenges selected
Your OodleIQ Profile · What Keeps You Up at Night

Meet your marketing nightmare.

Every marketer has one. Yours has a name. Based on the challenges you flagged, we've identified the archetype haunting your operation — and the intelligence system built to defeat it.

See It In Action

Go inside OodleIQ —
the operating system in action.

Every module you've explored — unified into one living environment. See how a University Client Environment runs their enrollment marketing inside OodleIQ.

University Client Environment · OodleIQ

The operating system
applied to your digital ecosystem.

This isn't a dashboard. It's a living intelligence environment — powered by expert teams and proven processes — connecting every signal, every campaign, every enrolled student into one system that learns and improves continuously. Hover any zone to explore.

Student Journey Layer
From first impression
to enrolled student
Awareness
12,400
12.4K
38.7%
↓
Research
4,800
4.8K
39.6%
↓
Consider
1,900
1.9K
44.6%
↓
Apply
847
847
48.6%
↓
Enrolled
412
412
Overall: 3.3% Awareness → Enrolled
Hover to explore
Active Persona Journeys
The Wanderer The Apprentice The Initiate
The Data Loop
Segmentation & Targeting
Student Journey View
Intelligence Hub · Live
University Client Environment
View Oodle Intelligence Hub walkthrough →
LIVE
$247K
Total Spend (MTD)
↑ 3.2% vs prior
1,678
Leads Generated
↑ 8.4%
$35.28
Cost Per Lead
↓ 4.3%
9.45%
Conversion Rate
↑ 1.72%
AI Paid Media creative outperforms other channels by 12x. Recommend reallocating 8% of YouTube TV budget.
Top Performing Channels
Paid Search
8.2x ROAS
Paid Social
5.1x ROAS
Email
18.4x ROAS
Custom Reporting
AI Insights
Integrated Dashboard
Sample Reporting
Creative Intelligence
Performance-driven
at scale
Higher Education Marketing
🔥 Top Performer
↑ 12x engagement $18.42 CPE
Education Campaign
↑ 8.4x
Fundraising Campaign
→ 3.1x
Online Learning
⚠ Fatigue
Creative Health Score
74/100
16
Active Assets
3
Need Refresh
Hover to see creative analysis
Creative Gallery View
Creative Reporting
Personalized Website Experiences
Every visitor. A tailored experience.
Hawthorn State University — Personalized Experience
hawthorn-state.edu
The Wanderer The Apprentice The Initiate
↑ 34%
engagement lift
↑ 18%
conversion rate
Hover to explore
See personalization in action

OodleIQ powers a fully tailored web experience — serving the right content to each visitor based on their journey stage, program interest, and behavioral signals.

Explore demo site →
Planning & Version Control
Brief to live.
Half the time.
Bachelor of Potion Brewing · Media Plan
Live
Enchanted Spring Quest · v4 Creative
Review
Dragon Studies PhD · Strategy Brief
Draft v2
University Client · Q2 Plan
Approved
Workflow Pipeline
✓
Brief
✓
Plan
✓
Approve
2
Review
→
Live
● 4 Active Workflows
Avg time: 3.2 days (vs 8 days prior)
Hover to see workflow detail
Planning View 1
Planning View 2
Planning View 3
Data Foundation · ETL Layer
Connect literally any API. One agreed-upon truth.
Meta Ads
Google Ads
LinkedIn
Slate CRM
GA4 / SIS
OodleIQ
ETL Hub
→ 1 source of truth
→ Sanitized & normalized
→ Visualized in real time
12
Connected
2.4M
Records
<1m
Latency
● Slate Connected ● Meta Synced ● Google Active ◉ LinkedIn Pending
Hover to explore all integrations
Connect any API. Any owned data. Any source.
Google AdsGoogle Ads Meta AdsMeta Ads LinkedInLinkedIn YouTube TikTok X / TwitterX / Twitter Amazon DSPAmazon DSP Snapchat Slate CRMSlate CRM Salesforce HubSpot MarketoMarketo EllucianEllucian Banner ERPBanner ERP Canvas LMSCanvas LMS Workday GA4GA4 Search ConsoleSearch Console Adobe AnalyticsAdobe Analytics Snowflake Tableau LookerLooker SegmentSegment Klaviyo Programmatic DSP SIS / Registrar First-Party CRM Webhooks / API Custom Events Google AdsGoogle Ads Meta AdsMeta Ads LinkedInLinkedIn YouTube TikTok X / TwitterX / Twitter Amazon DSPAmazon DSP Snapchat Slate CRMSlate CRM Salesforce
⬇
Ingest
Any API, webhook, or owned data source
⚙
Sanitize
Normalize, deduplicate, validate, reconcile
◈
Visualize
Live dashboards, anomaly alerts, AI insights
See higher ed case studies →
Next Step

See what OodleIQ looks like
for your institution

We'll build a customized intelligence brief using your institution's public-facing data — showing exactly where the biggest opportunities sit. No pitch deck. No sales theater. Just the data.

Powered by OodleIQ · heyoodle.com · Confidential

    Book a Session
    30-Minute Intelligence Brief
    with Riley Vollmer