Smarter decisions for
Oodle IQ makes our agency smarter -- and that means better outcomes for everyone, from the customers we help you reach to the partnership we build together.
Your Customers
The end users and customers of our clients benefit from smarter targeting, better experiences, and marketing that actually reaches them at the right time.
Marketing Teams
Full-funnel visibility, unified reporting, and clear ROI attribution -- so you can prove what is working and double down.
Executive Teams
Real-time dashboards and predictive insights that connect marketing performance directly to business outcomes.
Agency Partnership
Oodle IQ makes the agency-client relationship more transparent, accountable, and results-driven. You see exactly what we're doing and why.
You'll see the biggest impact when you have:
- Fragmented data across multiple platforms
- Need for faster insight and iteration
- Scaling digital performance
- Multi-brand or multi-unit complexity
- Tool sprawl and disconnected systems
- Pressure to prove marketing ROI
It's not software. It's not process. It's both.
Oodle IQ is the proprietary potent blend of custom software, architecture, years of experience, and processes that provide benefits no one else can provide without it.
It's the intelligence layer that sits above your marketing stack—connecting platforms, harmonizing data, and turning insights into action.
Data-driven marketing shouldn't require an engineering degree
Modern organizations are drowning in disconnected platforms, siloed analytics, conflicting data, and guesswork-driven decision-making. OodleIQ creates a unified intelligence layer that gives leaders true visibility, clarity, and control—without forcing you to rip and replace existing systems.
Without OodleIQ
- 10+ disconnected platforms — nobody knows what's true
- Weeks for basic reports — by the time you get answers, they're stale
- Conflicting metrics — marketing says one thing, sales says another
- Gut-based decisions — expensive guesswork dressed up as strategy
- Manual optimization — your team is drowning in spreadsheets
With OodleIQ
- Unified data layer — everything connected, nothing lost
- Real-time insights — answers in seconds, not weeks
- Single source of truth — one number everyone trusts
- AI-powered recommendations — know exactly what to do next
- Automated optimization — your team focuses on strategy, not busywork
A modular intelligence system that sits above, within, and between your technology stack
Oodle IQ connects your platforms, harmonizes your data, and enables intelligence to flow where it's needed most—without forcing you to rip and replace existing systems.
Data & Signal Integrity
Custom ETL and data harmonization that creates the foundation for trustworthy intelligence. First-party data structuring, platform-to-platform normalization, and scalable pipelines that just work.
- Data harmonization
- Platform normalization
- Scalable pipelines
- First-party data structuring
Marketing Intelligence
A unified intelligence layer that sits above channels, connecting performance, spend, outcomes, and accountability. Executive-ready reporting, KPI alignment, and attribution modeling that leadership actually trusts.
- Executive-ready reporting
- KPI alignment
- Attribution modeling
- Cross-channel visibility
Agentic Marketing
AI-powered assistants that work for your team 24/7. Natural language data querying, automated reporting, anomaly detection, context-aware recommendations, and workflow automation across tools.
- Natural language queries
- Automated reporting
- Anomaly detection
- Workflow automation
Predictive Modeling
Performance monitoring that predicts outcomes before they happen. Forecasting, trend detection, opportunity scoring, and risk assessment that keeps you ahead of the market, not reacting to it.
- Performance forecasting
- Trend detection
- Opportunity scoring
- Risk assessment
Creative Automation
Automated creative workflows that work at scale. AI-driven asset generation, creative performance intelligence, automated A/B testing, and brand governance with feedback loops from media performance.
- Dynamic asset generation
- A/B test automation
- Brand governance
- Performance feedback loops
Forecasting & Planning
Intelligence that looks forward, not backward. Predictive performance modeling, budget and channel forecasting, scenario planning, and goal-based optimization that drives strategic decisions.
- Scenario modeling
- Budget optimization
- Channel allocation
- Goal tracking
Battle-tested infrastructure.
Real results.
